Discover SLO CAL

Discover the splendor of San Luis Obispo County, a cherished destination along California's Central Coast. Boasting sun-drenched beaches, majestic vineyards and charming communities, SLO CAL offers a year-round haven for adventure, rejuvenation and memorable experiences.

As the official destination marketing and management organization (DMMO) for San Luis Obispo County, Visit SLO CAL is dedicated to enhancing the area's tourism. Our team of local experts uses their deep knowledge and extensive network of partners to curate authentic, sustainable travel experiences that highlight the unique culture and natural beauty of our region.

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Explore Where Life Is Too Beautiful To Rush

SLO CAL encompasses over 15 distinct communities and towns such as the vibrant city center of San Luis Obispo, the award-winning wine country of Paso Robles, the laid-back beach haven of Pismo Beach, and the nautical Morro Bay, each offering unique attractions and experiences.

With short drive times between these areas, visitors can easily explore multiple destinations in a single day, making it convenient to enjoy a rich variety of what the region has to offer.

SLO CAL Region
Highway 1 Roadtrip