Lisa Marie Belsanti

Lisa Marie Belsanti is the Vice President of Communications for Visit SLO CAL (VSC), the destination marketing and management organization for San Luis Obispo County, California. While in her role, Lisa manages VSC's partnerships with both international and domestic public relations agencies, social media strategy and community engagement and advocacy programs. She also oversees corporate communications strategies for the organization. 

With over 25 years of experience, Lisa brings a wealth of knowledge in media relations, branding, marketing, social media and community engagement. Her extensive career includes nearly two decades as the communications director for the City of West Hollywood. In this role, Lisa was instrumental in establishing and leading a communications department that earned recognition as the best in local government. During her tenure, the department won more than 70 prestigious awards, including an Emmy®, 18 PRism Awards from the Public Relations Society of America (PRSA) and 21 Savvy Awards from the City-County Communications & Marketing Association (3CMA). 

Lisa is widely acknowledged for her expertise in designing and implementing innovative and integrated communications and stakeholder collaboration programs. Her work has consistently demonstrated a commitment to excellence and effectiveness in communications and community engagement. 

Beyond her professional duties, Lisa is an active member of several prominent organizations in her field. She has been a featured speaker and panelist at numerous conferences and workshops, including those hosted by the International Association of City Managers (ICMA), the City-County Communications & Marketing Association (3CMA) and the International Association of Public Participation (IAP2). Her contributions to these organizations highlight her dedication to advancing the field of communications and her commitment to sharing her knowledge and experience with others in the industry. 

Lisa's career is marked by her passion for building strong, effective communication strategies that engage and inform the public while fostering community collaboration and support.