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Discover the SLO CAL Life at Exciting Seasonal Events

Your Guide to the Hottest Tickets on California’s Central Coast

San Luis Obispo County, CA (May 25, 2017) – San Luis Obispo County (SLO CAL), located midway between Los Angeles and San Francisco on California’s Central Coast, is gearing up for a bustling summer and fall of unique events. Play all year long in SLO CAL, where you will be reminded that life’s too beautiful to rush. From food, wine and lifestyle events to star-studded musical performances, there’s a beautiful SLO CAL adventure for everyone to enjoy and explore.

Plan your stay around a single event or add them to your vacation itinerary. However you decide to spend your time in SLO CAL, you can experience it like a local with this guide to all the hot tickets this season. Plan your SLO CAL getaway at with regional information, activities and trip ideas.

Arroyo Grande Strawberry Festival – May 27-28, 2017

As one of California's largest festivals, this family-style event brings together thousands of visitors and residents to enjoy activities and entertainment. Features include the Strawberry Stampede, hundreds of art, craft and display booths, ethnic foods, and the festival’s signature scrumptious strawberry treats. The beautiful May weather and the historic ambiance of downtown Arroyo Grande also adds to the festival’s allure.

California Festival of Beers - May 27th, 2017As one of the largest and oldest regional beer festivals in California, the Festival of Beers (BeerFest) offers guests the opportunity to sample, learn and enjoy beers from breweries locally and around the world. Located at the Madonna Inn Meadows, BeerFest also features live music and spectacular cuisine.

Avila Beach Blues Festival – May 28, 2017Otter Productions, Inc. presents the Annual Avila Beach Blues Festival with national acts such as Stephen Stills, Kenny Wayne Shepherd and Barry Goldberg. Enjoy an afternoon on the coast with great music, food and drinks at the beautiful Avila Beach Golf Resort, steps away from the glistening Pacific Ocean.

Wine, Waves and Beyond - June 2-4, 2017Enjoy three days of California’s traditional surfing lifestyle and culture, paired with spectacular wine and food. Savor local wines, indulge in artisan brews and delight in California farm-fresh and seaport-inspired cuisine. Guests will relax to music, art and the beautiful coastal community of Pismo Beach. Wine, Waves & Beyond events take place at several scenic venues throughout Pismo Beach and at the Fremont Theatre in San Luis Obispo.

The Classic at Pismo Beach - June 16-18, 2017Start your engines and get ready for the Classic at Pismo Beach, bringing the hottest classic cars from all over the State of California. Guests can enjoy vendors, a beer garden, live music and a live charity auction, all while admiring the classic cars in the beach town of Pismo Beach.

Roll Out the Barrels - June 22-24, 2017SLO Wine Country celebrates Roll Out the Barrels this June, with over 50 wineries and local chefs dishing out delicious food and wine. Enjoy live music by Bear Market Riot, then spend the rest of the weekend sipping your way through San Luis Obispo Wine Country.

The Macaroni & Cheese Festival– June 24, 2017Wine, beer, games and mac’ n cheese all in one place! Avila Beach is hosting the 6th annual Macaroni and Cheese Festival and it’s quite the crowd pleaser. This guilty pleasure comfort food is served up in the most creative ways possible - wrapped in bacon, with lobster bits and more! The best restaurants in SLO CAL are competing to produce the winning dish, and the wine and beer samples that accompany these delicious eats make for an awesome event. The event is located at the Avila Beach Golf Resort with incredible views of the ocean.

California Mid-State Fair – July 19–30, 2017The California Mid-State Fair offers some of the best summer musical entertainment on the Central Coast with national acts like The Chainsmokers, John Mayer, Matchbox Twenty and Keith Urban. Bring along your family and enjoy 12 days of concerts, carnival rides, games, arts, crafts, equestrian shows and much more. New for 2017 are live art demonstrations, Strongest Man & Woman contest, a tractor & truck pull and the Wild West Turkey Stampede!

Festival Mozaic – July 19–30, 2017

From Bach and beyond to Mozart and more, Festival Mozaic presents nationally and internationally renowned musicians in beautiful venues throughout San Luis Obispo County. Founded in 1971 as the San Luis Obispo Mozart Festival, Festival Mozaicis one of the oldest and most respected classical music festivals in the West. Taking place in July, with additional concerts throughout the year, the Festival offers more than 30 events in SLO CAL’s most charismatic spaces.

Avocado and Margarita Festival – September 9, 2017

A celebration of SLO CAL’s incredible local produce, this festival features California’s best avocados and premium Margaritas as you walk along the classic Embarcadero Street in Morro Bay. Local organizations will be serving the best chips and guacamole to sample all day as you visit local vendor booths, sway to live music and sip from a salted rim.

Cambria Scarecrow Festival – October 1– 31, 2017The Cambria Scarecrow Festival began in 2009 initiating one of the most artful and unique scarecrow festivals in the United States and on the Central Coast. Each October the warm sun brightens Cambria and sparks the magic of hundreds (over 350) of unique scarecrows displayed throughout Cambria’s East and West Villages, and along Moonstone Beach Drive. Visit unique business districts filled with boutiques, restaurants, and wine and beer tastings before strolling the unspoiled beaches or hiking the many trails that wrap their way into the pines.

Morro Bay Harbor Festival – October 7, 2017

Experience the Annual Morro Bay Harbor Festival, one of the premier events on California’s spectacular Central Coast. Taste the freshest seafood straight off the boat and sample wine and beer from local wineries and breweries in the Seafood, Beer and Wine Court. Bring the kids and be delighted by the strolling entertainment and performance art throughout the festival, as well as the free, interactive Discovering Science exhibit.

Central Coast Railroad Festival – October 13-15, 2017

Seeing the Pacific Coast by rail is a long tradition, one celebrated by the Central Coast Railroad Festival. The festival attracts the attention of avid and casual rail fans as well as curious folks from across the Western United States with historical, educational and recreational events. Guests enjoy the inspiring detail of model railroads, take part in train crafting activities for all ages and ride Amtrak excursions on the Pacific Surfliner and Coast Starlight routes. Live music, historical walks and more celebrate National Train Day at this unique, county-wide event in SLO CAL!

Atascadero Colony Days – October 21, 2017

Each year the city of Atascadero comes together to celebrate its history during Colony Days. Enjoy a parade and various festivities, including a historical re-enactment and the Colony Band Festival. Be a part of the Living History of Atascadero at this fun event for all ages!

Save the Date for 2018:

Mark Your Calendar: SLO CAL Restaurant Month – January 2018

Indulge in SLO CAL Restaurant Month, January 2018. For one month only, participating restaurants throughout San Luis Obispo County will offer special menus, most featuring a three-course prix fixe meal. Pair your meal with award-winning local wines from the Paso Robles and San Luis Obispo wine country. Don’t miss this exciting opportunity to celebrate and taste some of the finest and freshest cuisine on the Central Coast!

San Luis Obispo International Film Festival – March 13–18, 2018

The San Luis Obispo International Film Festival (SLOIFF) is headquartered in the quaint, sophisticated downtown of San Luis Obispo on the spectacular Central Coast of California. As a premiere six-day annual event, the SLOIFF showcases contemporary and classic film screenings in a wide variety of venues, from the city’s classic art deco Fremont Theatre, to the popular independent Palm Theatre, with a variety of unexpected venues from the wine country of Paso Robles to the seaside towns of Avila Beach and Pismo Beach.

The Chardonnay Symposium – Spring 2018 The Chardonnay Symposium’s primary purpose is to educate and inform industry professionals and devoted chardonnay consumers. Starting with a Grand Chardonnay Dinner on Friday, guests can explore culinary delights as they pair with Central Coast Chardonnays. The event continues on Saturday with a seminar followed by a Grand Chardonnay Tasting and evening party.

Check out more events this summer and beyond at

About Visit SLO CALVisit SLO CAL is the non-profit countywide destination marketing organization. Its goal is to promote San Luis Obispo County through marketing, advertising, public relations, group sales, promotions, events and sponsorship, and to brand the region as a choice destination for regional, national and international travelers. Visit SLO CAL works in partnership with tourism industry-related businesses including lodging properties, restaurants, wineries, activities, golf courses and retail stores to create a unified marketing approach that promotes the culinary, coastal and cultural assets of the County. For more information, visit