FOR IMMEDIATE RELEASE:
February 25, 2016

Media Contact:
Kylee Jepsen, 805.541.8000
kyleej@visitsanluisobispocounty.com

Film Production is Growing in San Luis Obispo County
Filming Creates a $6.3M Economic Impact

San Luis Obispo County, CA (February 25, 2016) - The San Luis Obispo County Film Commission (SLO County Film Commission), a department of Visit San Luis Obispo County, the county’s destination marketing organization, reports a significant increase in the number of filming days in the 2015 calendar year. As of December 31, 2015, over 100 leads have come through the film commission office for projects ranging from independent feature films, to television programs, commercials, catalog shoots, music videos and documentaries. These projects resulted in a total of 271 filming days and an estimated $6.3M* economic impact for San Luis Obispo County.

The role of the San Luis Obispo County Film Commission is to act as the liaison for production companies and location scouts, connecting them to specific sites, local services, and lodging in San Luis Obispo County. The Film Commission also connects production teams with the appropriate permitting agencies in each community countywide, to ensure all guidelines are followed for filming within county boundaries.

In addition to being the first point of contact for filming in San Luis Obispo County, the Film Commission is proactive in building awareness of SLO County as a filming destination. “With the passage of the new Tourism Marketing District, we have the opportunity to place more emphasis on showcasing our destination to filmmakers, locations managers and location scouts,” said Kylee Jepsen, Film Commission Liaison, Visit San Luis Obispo County. The Commission is currently working on two location scout familiarization tours. One of these tours will take place in March in partnership with the San Luis Obispo International Film Festival, of which Visit San Luis Obispo County is also a sponsor. “We are working in partnership with the Film Festival to take advantage of the time that the filmmakers will be spending in San Luis Obispo County,” said Jepsen. “We will be offering a Sunday familiarization tour of our region, so that we can showcase some great locations to film in SLO County and really engage a captive audience in hopes that they will return and contribute to our overall economic impact.” Additionally, the Film Commission is working to update marketing collateral, the website and is attending two large filming trade shows in 2016.

For every production that comes to San Luis Obispo County, the impact on the economy is significant. In addition to the costs of film permitting, productions and their crews (ranging from 5 to over 100 persons) use local services, stay in hotels, dine at local restaurants, and purchase fuel locally. “The numbers that we estimate are very conservative,” said Jepsen. “There is a lot of filming that takes place in the County at private locations that does not come through our office. We likely have much more activity happening and it is our goal to continuously reach out to these properties, gathering this information.” Over 80 productions can be added to San Luis Obispo County’s list of credits in 2015 alone. Notable credits include Animal Planet’s Redwood Kings, the History Channel’s American Pickers, Diablo feature film, Nitro Circus, Reading Rainbow, Keeping Up With the Kardashians, and commercials and/or still shoots featuring Mazda, Mitsubishi, Chevy, Toyota, Audi, SAS Airlines, Amtrak, Pottery Barn, and many more. Additionally, the SLO County Film Commission worked in partnership with Visit California on two promotional shoots including, the Average Joe’s TV commercial and the reality series Awesomeness TV.

The San Luis Obispo County Film Commission will continue to act as the liaison for filming in San Luis Obispo County and anticipates even greater success in 2016. In addition to assisting production companies from the ground floor, the Film Commission plans to continue its partnerships with the San Luis Obispo International Film Festival, Film Liaisons in California Statewide (FLICS), Association of Film Commissions International (AFCI) and the California State Film Commission to bring further awareness to San Luis Obispo County as a choice filming destination.

*Based upon the formulas provided by the Association of Film Commissions International for estimation of daily economic impact per production.

About Visit San Luis Obispo County
Visit San Luis Obispo County is the non-profit countywide destination marketing organization. Its goal is to promote San Luis Obispo County through marketing, advertising, public relations, group sales, promotions, events and sponsorship branding the region as a choice destination for regional, national and international travelers alike. Visit San Luis Obispo County works in partnership with tourism industry-related businesses including lodging properties, restaurants, wineries, activities, golf courses and retail stores to create a unified marketing approach that promotes the Culinary, Coastal and Cultural assets of the County. For more information, visit www.VisitSanLuisObispoCounty.com.

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