FOR IMMEDIATE RELEASE:
February 22, 2017
Kylee Corliss, 805.541.8000
Film Production Remains Steady in SLO CAL
Filming Creates a $6.3M Economic Impact
San Luis Obispo County, CA (February 22, 2017) - Film SLO CAL (the new brand for the San Luis Obispo County Film Commission), a department of Visit SLO CAL, reports that filming created a $6.3M* economic impact for San Luis Obispo County in the 2016 calendar year, remaining steady with 2015. As of December 31, 2016, over 120 leads have come through the film commission office for a range of projects, including independent feature films, television programs, commercials, still photo shoots, music videos and documentary films. The projects resulted in a total of 316 filming days and an estimated $6.3M* economic impact for San Luis Obispo County.
â€œWe saw an increase in total filming days in 2016 from the previous year,â€ said Kylee Corliss, Film Commission Liaison for Visit SLO CAL. â€œIn 2015, the film commission reported 271 total filming days. Itâ€™s great to see these numbers steadily climb, as more and more location managers and producers are becoming aware of our regionâ€™s filming potential.â€
Each production that comes to SLO CAL contributes to the local economy. In addition to the costs of film permitting, productions and their crews (ranging from 5 to over 100 people) use local services and lodging, dine at local restaurants and purchase fuel locally.
â€œWe had one production call us last year in need of 40 room nights,â€ said Corliss. â€œAnother brought through a crew of almost 100 people. This has a significant economic impact on the county, as these groups patronize our local businesses.â€
Over 85 productions can be added to San Luis Obispo Countyâ€™s list of credits in 2016 alone, only counting those who have notified the Film Commission. Notable credits include Bizarre Foods with Andrew Zimmerman, Beach Front Bargain Hunt, Shark Week and the Real Housewives of Beverly Hills, as well as commercial film or still shoots featuring Subaru, Polaris, Dodge, Jeep, Samsung, IPSY, Neiman Marcus, Bic Soleil and many more. Additionally, Film SLO CAL worked in partnership with Visit California on their newestâ€œLiving the Dreamâ€ commercial, which alone is part of a $21.3Minternational advertising campaign.
â€œWe also have to note the amount of publicity SLO CAL received in the Finding Dory movie,â€ said Corliss â€œMorro Bay was mentioned multiple times - a great promotion for our area!â€
The role of Film SLO CAL is to act as the liaison for production companies and location scouts, connecting them to specific sites, local services and lodging in San Luis Obispo County. Film SLO CAL also connects production teams with the appropriate permitting agencies in each community countywide and is proactive in building awareness of SLO CAL as a filming destination.
â€œIn 2016 we had the opportunity to reach more location scouts and managers than ever before, through marketing and trade shows.â€ said Corliss. â€œWe even began the first quarterly film commission e-blast, reminding those in the film industry why they should choose to film in SLO CAL.â€
Film SLO CAL is currently working on a location scout familiarization tour in partnership with the San Luis Obispo International Film Festival (March 14-19, 2017). The actual tour will take place for two days after the festival and will give scouts and managers the opportunity to see many iconic potential filming locations in SLO CAL.
â€œWe appreciate our partnership with the Film Festival. Location tours like these provide an opportunity to showcase our county to the film industry while creating a long-term economic impact for our regionâ€ said Chuck Davison, President & CEO of Visit SLO CAL.
Film SLO CAL will continue to act as the liaison for filming in San Luis Obispo County, and plans to continue its partnerships with the San Luis Obispo International Film Festival, Film Liaisons in California Statewide (FLICS), Association of Film Commissions International (AFCI) and the California State Film Commission to grow awareness of San Luis Obispo County as a choice filming destination. For more information on filming in San Luis Obispo County, visit www.FilmSLOCAL.com.
*Estimated at 40% of the Association of Film Commissions Internationalâ€™s calculation for estimated daily economic impact per production.
About Visit SLO CAL
Visit SLO CAL is the non-profit countywide destination marketing organization. Its goal is to promote San Luis Obispo County through marketing, advertising, public relations, group sales, promotions, events and sponsorship, and to brand the region as a choice destination for regional, national and international travelers. Visit SLO CAL works in partnership with tourism industry-related businesses including lodging properties, restaurants, wineries, activities, golf courses and retail stores to create a unified marketing approach that promotes the culinary, coastal and cultural assets of the County. For more information, visit www.SLOCAL.com.