FOR IMMEDIATE RELEASE:

May 15, 2014

Media Contact:

Kylee Jepsen, kyleej@visitsanluisobispocounty.com

805.541.8000

This Week Kicks Off a Series of Exciting San Luis Obispo County Events

Mark Your Calendar for These Hot Tickets on California’s Central Coast

(San Luis Obispo County, CA) – San Luis Obispo (SLO) County, located half way between Los Angeles and San Francisco on California’s Central Coast, is gearing up for a bustling year of events in 2014. Play all year long in SLO County and discover the culinary, coastal and cultural aspects of the region. From food, wine, and lifestyle events to star-studded musical performances, there’s an adventure for everyone to enjoy and explore.

Plan your stay around a single event or create a weekend packed itinerary. However you decide to spend your time in SLO County, you will be sure to experience it like a local with this guide to all the hot tickets in town. For more information or to plan your SLO County getaway, check out the Visit San Luis Obispo County website www.VisitSanLuisObispoCounty.com — featuring everything from regional overviews and events to activities and trip ideas.

San Luis Obispo County Hot Tickets:

Amgen Tour of California – May 14-15, 2014 San Luis Obispo County is honored to welcome the Amgen Tour of California this week! Cyclists competing in this Tour de France-style race arrived in Cambria yesterday (May 14, 2014) and depart from Pismo Beach, CA today, May 15, 2014, starting off Stage 5 of the tour. Amgen Tour of California competitors include Olympic medalists, Tour de France contenders and world cyclist champions. www.amgentourofcalifornia.com

Paso Robles 32nd Annual Wine Festival – May 15-18, 2014 Experience Wine Enthusiast Magazine’s 2013 “Wine Region of the Year” at the Paso Robles Wine Festival and see first hand why this region is a true star! Start your weekend with a selection of Winemaker Dinners or attend a RESERVE wine tasting featuring local Library, Reserve, White/Rosé wines and Futures. Then on Saturday attend the Grand Tasting in the Paso Robles Downtown City Park, where you can sample wines from over 60 wineries along with culinary bites from local restaurants. Throughout the weekend travel to local wineries for special events and tastings. www.pasowine.com

The Chardonnay Symposium – May 16-17, 2014 The Chardonnay Symposium’s primary purpose is to educate and inform industry professionals and devoted chardonnay consumers. Starting with a Grand Chardonnay Dinner on Friday at Lido Restaurant, guests can explore culinary delights as they pair with Central Coast Chardonnays. The event continues on Saturday with a seminar followed by a Grand Chardonnay Tasting and evening Share Your Chard Party. www.thechardonnaysymposium.com

San Luis Obispo Jazz Festival – May 17, 2014 Alfano Motorcars presents the 2014 Mercedes-Benz SLO Jazz Festival in the San Luis Obispo Mission Plaza. Headlining the Jazz Festival is Grammy award winning artist Poncho Sanchez and his Latin jazz band. Enjoy a full day of Jazz music complemented by delicious Central Coast food, wine and beer. www.slojazzfest.org

Paso Arts Fest - May 23-26, 2014

Celebrate the Arts every Memorial Day Weekend in the Paso Robles Downtown City Park. Art fans of all ages can enjoy an Outdoor Fine Art Show & Sale, a Wet Painting Sale & Auction, hands-on interactive art experiences all over the park, exciting musical guests, dance performances and a full day’s worth of entertaining and artistic surprises. Saturday’s Main Event is FREE to the public! Other featured events include the Hearst Castle Art Tour, State of the Art event, and Fermented Arts wine tour. www.prcity.com/PAF

28th Annual CA Festival of Beers - May 23-24, 2014 Sample, learn, and enjoy beers from over 70 breweries around the world all in the name of Hospice SLO which receives 100% of the proceeds. “Beer Fest” as it is affectionately named has become a Central Coast institution and brings nearly 4000 people a year to the Central Coast including Cal Poly Alumni who remember the good old days here in SLO! The Festival is held annually on Memorial Day Weekend. www.californiafestivalofbeers.com

Arroyo Grande Strawberry Festival – May 24-25, 2014

As one of California's largest festivals, this family-style event brings together thousands of visitors and residents to enjoy activities and entertainment. Features include the Strawberry Stampede, hundreds of art, craft and display booths, ethnic foods, and of course, scrumptious strawberry treats of all kinds in shortcakes, funnel cakes, milkshakes, ice cream and by the box! The beautiful May weather and ambiance of the historic downtown village of Arroyo Grande also add to the festivals merriment. www.arroyograndevillage.org/strawberry_fest.shtml

Morro Bay Memorial Day Art In the Park – May 24-26, 2014

Join with the Morro Bay Community as they celebrate local art and artists. This free event is open to everyone. Attendees will have the opportunity to see art in action and purchase beautiful, local art.www.artcentermorrobay.com/art-in-the-park

Avila Beach Blues Festival - May 25, 2014 Otter Productions, Inc. presents the "21st Annual Avila Beach Blues Festival", this year featuring Gregg Allman, Trombone Shorty and John Mayall. Enjoy an afternoon near the coast with great music, food and drinks at the beautiful Avila Beach Golf Resort. http://otterproductionsinc.com/events/21st-annual-avila-beach-blues-festival/

Classic California Golf Tournament – May 30, 2014

This annual Classic California Golf Tournament benefits Pismo Beach’s annual 4th of July celebration. Enjoy golfing at the beautiful Cypress Ridge Golf Course and a dinner to follow. www.pismochamber.com

Firestone Walker Invitational Beer Fest – May 31, 2014The Firestone Walker Invitational Beer Fest was born from a dream of creating a world class festival featuring not only the best brewers in the world, but brewers whom we feel are leaders in the craft beer revolution. Bring a session beer and a special beer accompanied by the artisan who created it. Brewers, their beers, good music and folks who care about beer.www.firestonebeer.com/mingle/fw-invitational-beer-fest.php

San Luis Obispo Greek Fest – May 31 - June 1, 2014This two day festival will feature homemade Greek food and pastries, performances, raffles, a fashion show and a marketplace with unique gifts and souvenirs. Bring the whole family and immerse yourself in Greek culture. You won’t want to miss this exciting event. Opa! www.greekfestivalslo.com

Pinot & Paella Festival – June 1, 12014

Enjoy an afternoon in the Templeton Community Park sipping Paso Robles Pinot Noir and sampling creative interpretations of Paella, the national dish of Spain. It is simply an amazing match of food, wine and fun and what you've come to expect the Pinot Noir Producers of Paso Robles. Live music + 12 Paso Pinot Noir Producers + 16 Chefs = 1 Great Time! www.pinotandpaella.com

Central Coast Oyster & Music Festival - June 7, 12014The 'ONE OF A KIND' Third Annual Central Coast Oyster & Music Festival has been voted by Fox News as #4 of the top ten Oyster Festivals in the nation and the largest Oyster Festival on the West Coast! As well as featuring 30+ local food & retail vendors, there will be local beer, wine, cocktails, and music all day long.www.centralcoastoysterfestival.com/

Morro Bay Music Festival – June 7, 2014 Enjoy the Morro Bay Music Festival, featuring all local San Luis Obispo County talent. Participating performers include: “Back Bay Bettie,” “Lou Mars,” and “Chicago Mike Swanberg.” Relax and enjoy a day of music, as well as local food, wine, and beer. http://www.mbhf.com/festival/

Roll out the Barrels Weekend – June 19-22, 2014 For 24 consecutive years, the annual Roll Out The Barrels summer celebration has set the pace for good times, good vibes and good wines in San Luis Obispo County. The festivities begin with a Thursday evening “Barrels in The Plaza” grand tasting adjacent to the historic Mission in downtown San Luis Obispo. Then, on Friday evening, our wineries team up with area restaurants to offer a selection of winemaker’s dinners to fit every taste. Over the weekend, you will enjoy a two-day passport to more than 20 wineries offering wine and food pairings, live entertainment, exclusive specials, barrel and library wine tastings, and more. It’s never too early to mark your calendars for this signature SLO Wine Country event. www.slowine.com/events/roll-out-the-barrels.php

Atascadero Lakeside Wine Festival – June 28, 2914 The Lakeside Wine Festival will feature 80 participating wineries, culinary creations by local chefs, artist showcase and live music. Proceeds will benefit the Charles Paddock Zoo and local community projects. Join us for this beautiful lakeside event! www.atascaderochamber.org/wine-festival

Cambria Summer Fair – July 12-13, 2014 On Saturday and Sunday, July 12th & 13th at 9:00 am to 5:00 pm many artists and craftspeople from all over California will be presenting their wares at the Cambria Veterans' Building parking lot. Admission is free and there will be a pancake breakfast available both days from 8:00 am until 11:00 am at the adjoining American Legion club house. Come join us for a wonderful and interesting day in downtown Cambria! www.cambriachamber.org/jul.php

Paso Robles California Mid-State Fair – July 16-27, 2014Boasting some of the biggest acts in country music, hip-hop and rock ‘n roll, the California Mid State Fair offers some of the best summer musical entertainment on the Central Coast. Bring along your family and enjoy 12 days of concerts, carnival rides, games, arts, crafts, equestrian shows and much more. Dust off the old cowboy boots and saddle up for this exciting annual event! www.midstatefair.com

San Luis Obispo Festival Mozaic – July 17-27, 2014

From Bach and beyond to Mozart and more, Festival Mozaic presents nationally and internationally renowned musicians in beautiful venues all over San Luis Obispo County. Founded in 1971 as the San Luis Obispo Mozart Festival, Festival Mozaicis one of the oldest and most respected classical music festivals in the West. Taking place in July, with additional concerts throughout the year, the Festival offers more than 30 events in San Luis Obispo County’s most charismatic spaces. Be a part of a large, diverse and loyal audience base that includes locals and visitors who travel from many surrounding areas to attend. www.festivalmozaic.com

Morro Bay Avocado & Margarita Festival – September 13-14, 2014 Enjoy the BEST California avocados in all variations of culinary delights as well as refreshing margaritas, beer, specialty foods, live entertainment, arts and crafts vendors, and the beautiful Embarcadero, Morro Bay. You could even win a year's supply of avocados! www.avomargfest.com

Sunset SAVOR the Central Coast – September 25-28, 2014 Indulge in the West Coast’s premier food, wine and lifestyle event at Sunset SAVOR the Central Coast. Savor the best of the local lifestyle, from an exclusive evening at Hearst Castle to delicious farm-to-table cuisine from local and celebrity chefs. Discover San Luis Obispo County and experience the amazing culinary and adventure tours then indulge in world-class wine tastings from Paso Robles and Edna Valley. www.savorcentralcoast.com

Cambria Scarecrow Festival – October 1-31, 2014

The Cambria Scarecrow Festival began in 2009 initiating one of the most artful and unique scarecrow festivals in the US and on the Central Coast. Today, over 350 scarecrows line Cambria’s business district in the month of October. The warm sun brightens Cambria and sparks the magic of hundreds of unique scarecrows displayed throughout Cambria’s East and West Villages and along Moonstone Beach Drive. From October 1-31 let the Cambria Scarecrow Festival amuse you while you visit the unique business district filled with boutiques, restaurants, and wine and beer tastings. Then stroll the unspoiled beaches or hike the many trails that wrap their way from the beach into the pines. www.cambriascarecrows.com

Atascadero Colony Days – October 18, 2014

Each year the city of Atascadero comes together to celebrate its history during Colony Days. Enjoy a parade and various festivities including a historical re-enactment and vendor fair. Be a part of the Living History of Atascadero at this fun event for all ages and enjoy Atascadero’s biggest celebration of the year! www.colonydays.org

Morro Bay Harbor Festival – October 4-5, 2014

Join for the 33rd Annual Morro Bay Harbor Festival, one of the premier events on California’s spectacular Central Coast. Taste the freshest seafood straight off the boat at the popular Commercial Fishermen’s BBQ and sample wine and beer from many of our local wineries and breweries in our incredible, newly designed, Seafood, Beer and Wine Court. Bring the kids and be delighted by the strolling entertainment and performance art throughout the Festival grounds and watch the amazement in their eyes in the free, interactive Discovering Science exhibit.www.mbhf.com

Mark Your Calendar: San Luis Obispo County Restaurant Month – January 2015

Indulge in San Luis Obispo County Restaurant Month, January 2015. For one month only, participating restaurants throughout San Luis Obispo County will offer special menus, most featuring a three-course prix fixe meal. Pair your meal with award-winning local wines from the Paso Robles and San Luis Obispo wine country. Don’t miss this exciting opportunity to celebrate and taste some of the finest cuisine on the Central Coast! www.visitsanluisobispocounty.com/restaurant-month

For more great events please visit: www.visitsanluisobispocounty.com

About Visit San Luis Obispo County: Visit San Luis Obispo County is the destination marketing organization for San Luis Obispo County, promoting the area as a preferred tourism destination for regional, national and global visitors through advertising, marketing, public relations and group sales. Highlighted by its culinary, cultural and coastal aspects, San Luis Obispo County is internationally recognized as a premiere wine, food and life-style destination on California's Central Coast. Visit San Luis Obispo County has a member base comprised of over 500 tourism industry-related businesses including lodging properties, restaurants, wineries, golf courses and retail stores. We invite you to visit the website at: http://www.visitsanluisobispocounty.com for story ideas or to request a county Visitor's Guide. Additionally, like us on Facebook at facebook.com/VisitSanLuisObispoCounty and follow us @VisitSLOC on Twitter and Instagram. For more information, please contact us at 805.541.8000 or kyleej@visitsanluisobispocounty.com

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