July 16, 2014

Media Contact:

Kylee Jepsen, Visit San Luis Obispo County


Visit San Luis Obispo County and Cal Poly Partner to Encourage Mid-Week Tourism During Week of Welcome

(San Luis Obispo County, CA) Visit San Luis Obispo County, the county's destination marketing organization, and Cal Poly have partnered to launch a new program titled Poly Parent Adventures. Positioned to encourage mid-week tourism during Cal Poly Week of Welcome (Sept 17 - 19, 2014), the program encourages parents to make dropping off their students at school a memorable experience for students and parents alike. Parents of Cal Poly students have the opportunity to experience various San Luis Obispo County activities through value-added deals and packages provided by local tourism partners.

The Cal Poly Week of Welcome (WOW) program provides incoming freshman with an opportunity to meet their new living community, become acquainted with their major and various organizations on campus, and make social connections. In addition to the arrival of students, WOW will welcome more than 5,000 parents to San Luis Obispo County, dropping off their freshman at college.

"WOW is really a great opportunity for parents of Cal Poly students to become familiar with San Luis Obispo County. We saw that there was a need for creating tourism itineraries for the parents, encouraging them to stay and play as they become familiar with all that our county has to offer," said Stacie Jacob, CEO, Visit San Luis Obispo County. "This was a perfect opportunity to introduce Poly Parent Adventures, and encourage mid-week overnight stays."

Poly Parent Adventures features deals including a percentage off a hotel stay, complimentary wine tastings, and vouchers for outdoor activity tours. The program is valid and offered to parents Sept. 17-21, 2014. Participants in Poly Parent Adventures can choose from a variety of activities to create a one, two or three-day destination itinerary. "The possibilities are endless," said Jacob, "We are really striving to encourage parents to explore San Luis Obispo County and create a vacation out of dropping off their students. At the same time, Poly Parent Adventures will assist in driving mid-week business to our tourism partners."

The Poly Parent Adventures launched at the beginning of July 2014. Visit San Luis Obispo County and Cal Poly will be working together to market the program through various advertising channels, including print, online and social media. To see the Poly Parent Adventures website, visit


About Cal Poly

Founded in 1901 and part of the renowned California State University system since 1960, Cal Poly is a nationally ranked, four-year, comprehensive polytechnic public university located in San Luis Obispo, Calif. Known for its Learn by Doing approach, small class sizes and open access to expert faculty, Cal Poly is a distinctive learning community whose 19,000 academically motivated students enjoy an unrivaled hands-on educational experience that prepares them to lead successful personal and professional lives.

About Visit San Luis Obispo County:

Visit San Luis Obispo County is the destination marketing organization for San Luis Obispo County, promoting the area as a preferred tourism destination for regional, national and global visitors through advertising, marketing, public relations and group sales. Highlighted by its culinary, cultural and coastal aspects, San Luis Obispo County is internationally recognized as a premier wine, food and life-style destination on California's Central Coast. Visit San Luis Obispo County has a member base comprised of over 500 tourism industry-related businesses including lodging properties, restaurants, wineries, golf courses and retail stores. We invite you to visit the website at: for story ideas or to request a county Visitor's Guide.