FOR IMMEDIATE RELEASE:
January 12, 2017
Media Contact:Kylee Corliss805.541.8000, firstname.lastname@example.org
Visit San Luis Obispo County Announces New VP of Marketing
San Luis Obispo County, CA (January 12, 2017) - Visit San Luis Obispo County, the non-profit, destination marketing organization for San Luis Obispo County, has announced the hiring of the new Vice President of Marketing, Brooke Burnham. With more than ten years of tourism industry experience, Burnham will expand on current, and spearhead new, marketing initiatives for San Luis Obispo County. Her role will oversee all marketing and communications for the organization, as well as direct the contract agency relations.
Burnham earned her bachelor's degree from Colorado State University in public relations and her MBA from the University of Northern Iowa. Her early career was in retail management and marketing in the tourism communities of Estes Park and Steamboat Springs, Colorado. Burnham began her destination marketing career in 2008, as the Marketing and Communications Director for the Waterloo Convention & Visitors Bureau. In 2012 she became Director of Marketing and Communications for Visit Estes Park, where she managed a strategic and integrated marketing program, including public relations, advertising and content strategy for domestic and international tourism.
"My past experience has given me the opportunity to hit the ground running in San Luis Obispo County," said Burnham. "Generating awareness of our destination is key. We realize that in order to be successful, we need to continue developing and nurturing great relationships with our stakeholders. I look forward to being a part of our evolving destination."
"We are thrilled to have Brooke join our team," said Chuck Davison, President & CEO, Visit San Luis Obispo County. "The process was long and extensive, but we were focused on hiring the right person, someone who could help our team achieve the goals outlined in our Strategic Direction 2020 Plan. Brooke's understanding of the tourism industry, coupled with her extensive marketing experience, is going to be invaluable as we expand on the great efforts already accomplished by our team."
As the Vice President of Marketing, Burnham will work with the marketing agency of record, BCF, to introduce a new brand and create an impactful marketing campaign for San Luis Obispo County. She will also spearhead the development of the new Visit San Luis Obispo County website, to be launched in 2017. Burnham is currently in the process of hiring for the vacant positions of Communications Manager and Digital Marketing Manager.
"The passage of the Tourism Marketing District in 2015 has allowed our organization to focus on strategic direction and large-scale marketing efforts, placing San Luis Obispo County as a premier travel destination to national and international visitors," said Davison."Hiring the VP of Marketing position will allow us to accomplish the goals put forth by our Board of Directors and much more as we plan ahead for the next five years."
Burnham is originally from Iowa, and now lives in San Luis Obispo County with her husband and two sons, ages seven and ten. In her free time, she enjoys exploring the outdoors with her family, taking road trips and experiencing the arts. Burnham says she will be spending much of her time getting to know the Central Coast area.
"We are looking forward to experiencing all SLO County has to offer both residents and travelers," said Burnham. "In the short time we've been here, we've already met wonderful people and received a warm welcome to the community."
About Visit San Luis Obispo County
Visit San Luis Obispo County is the non-profit countywide destination marketing organization. It's goal is to promote San Luis Obispo County through marketing, advertising, public relations, group sales, promotions, events and sponsorship branding the region as a choice destination for regional, national and international travelers alike. Visit San Luis Obispo County works in partnership with tourism industry-related businesses including lodging properties, restaurants, wineries, activities, golf courses and retail stores to create a unified marketing approach that promotes the Culinary, Coastal and Cultural assets of the County. For more information, visit www.VisitSanLuisObispoCounty.com