For more information please call
Rob Rossi, 805.543-4333, Ext. 213, or
Destini Cavalletto, 805.540.3214

Friday, February 11, 2014

SANTA MARGARITA – A small piece of the Central Coast can be seen in a national TV spot, thanks to a General Electric commercial filmed, in part, at the historic Santa Margarita Ranch. The campaign is also prominently featured on GE’s website:

The portion of the campaign featuring the Santa Margarita Ranch was filmed over two days in early January 2014 with an impressive crew of about 90-people, who traveled up from Los Angeles.

“From start to finish this was a first class production,” said Destini Cavalletto, Ranch headquarters manager. “It was incredible to see the director and production company transform the Ranch into this little girl’s imagination of what her mom does at work for GE.”

Although the spot relies heavily on post-production effects and utilized locations throughout California, those familiar with the Ranch may recognize glimpses of the historic site. The oversized birdcage is hanging from the water tower on the property and her bedroom was staged inside one of the Ranch’s historic buildings. The Ranch house interior and porch served as the inspiration for the scene in the desert, as well.

The Pacific Coast Railroad Company played a key role in the shoot, with the Ranch’s narrow gauge tracks and equipment used as the basis of the railroad shots. One scene with the young girl sitting in the grass overlooking the train reveals another glimpse of Central Coast landscape.

The campaign was developed by BBDO Agency (New York), produced by MJZ (Los Angeles) and directed by Dante Ariola. For more information about the historic Santa Margarita Ranch: