MEDIA ALERTTourists Spend $50 Every Second in San Luis Obispo County
May 11 Tourism Exchange to Focus on Why Tourism Matters
WHO: Visit SLO CAL, the countywide destination marketing organization
WHAT: SLO CAL’s Tourism Exchange, on Thursday, May 11 celebrates National Travel & Tourism Week (May 7-13) and looks at why tourism matters in San Luis Obispo County.

Every second in 2016, tourists in San Luis Obispo County spent $50 at local businesses, on average, and a total of $1.53 billion dollars over the course of the year. This economic impact supports community services and employs one out of every eight people in the county. Recent numbers indicate tourism grew in San Luis Obispo County to $1.59 billion in 2016, a 10 percent increase since 2012. Local tax revenues totaled $61.7 million, which can be articulated into revenue to offset the expense of - 898 police officers; 119 miles of 2-lane roads resurfaced; 1,025 firefighters or 86 parks - services that add to residents’ safety, security and quality of life.

The $1.53 billion dollars spent by tourists was distributed across every tourism sector in San Luis Obispo County: $431 million in food and beverage sales; $415 in overnight accommodations; $265 million in retail sales; and $191 million spent on arts, entertainment and recreation.

National Travel & Tourism Week is in its 34th year and is the official salute to tourism in America. Communities nationwide will unite to showcase the impact of travel with special events and activities.

Visit SLO CAL’s Tourism Exchange will provide the State of County Tourism address, a keynote address from Visit California, announcement of the annual tourism awards, new educational insight sessions and a celebratory evening networking reception.

Attendees will have the exclusive opportunity to hear presentations from:

·Chuck Davison, President & CEO, Visit SLO CAL: Davison will discuss why tourism matters in San Luis Obispo County. He will unveil Visit SLO CAL’s new annual report card; share major tourism initiatives on the horizon and discuss how tourism makes a difference in the lives of all SLO County citizens.

·Keynote Speaker: Caroline Beteta, President & CEO, Visit California:Beteta will provide an update on the State of Tourism in California, major statewide initiatives impacting areas like San Luis Obispo County and the difference Visit California is making with the passage of Dream Big. Beteta is joining San Luis Obispo County for the third year during National Travel & Tourism Week. She is regarded as one of the top tourism industry professionals in the nation and Visit San Luis Obispo County is honored to host her.

WHEN: Join us in celebration of National Travel & Tourism Week on Thursday, May 11 from 11am – 4:30 pm. If you want to secure interviews from industry leaders the best time is between 10:15 – 11:15am on Thursday, May 11.

WHERE: Visit SLO CAL Tourism Exchange 2017 will be held at the Embassy Suites (333 Madonna Road; San Luis Obispo, CA).


To learn more about Visit SLO CAL’s initiatives, secure an interview time or capture more tourism trends and statistics please contact:

Stacie Jacob, Solterra Strategies

T: 805-286-6874

About Visit SLO CAL
Visit SLO CAL is the non-profit countywide destination marketing organization. Its goal is to promote San Luis Obispo County through marketing, advertising, public relations, group sales, promotions, events and sponsorship, and to brand the region as a choice destination for regional, national and international travelers. Visit SLO CAL works in partnership with tourism industry-related businesses including lodging properties, restaurants, wineries, activities, golf courses and retail stores to create a unified marketing approach that promotes the culinary, coastal and cultural assets of the County. For more information, visit