Ruth Ann Angus
FOR IMMEDIATE RELEASE
Morro Bay Tourism Bureau Names Its New Executive Director
A little Minnesota Flair Visits Morro Bay, California for an Extended Stay
Morro Bay, CA (April 7, 2014) - There is a new person at the helm of the Morro Bay Tourism Bureau. The Morro Bay Tourism Business Improvement District (TBID) Advisory Board recently conducted a regional and national search and selected Brent Haugen as their final candidate. Haugen began his tenure as the new Executive Director on April 1st.
â€œI look forward to serving as the new executive director for the Morro Bay Tourism Bureau,â€ he remarked. â€œI want to carry on with the success of both my board and my predecessor and work with the staff, stakeholders, and industry partners to leverage Morro Bayâ€™s visibility to individuals and groups. Collectively, we will create and execute a vision and help visitors and groups realize what a fantastic destination Morro Bay is on the Central Coast.â€
The TBID Board has focused on a new dynamic approach to tourism since the inception and has breathed new life into the Morro Bay tourism economy. With the advent of the new Visitorâ€™s Center, tourists and locals are able to access up to date information on hotel/motel availability, places to dine, area attractions, and all the local events that take place in Morro Bay.
â€œWe were searching for someone that was both knowledgeable in marketing and who also has a passion for tourism,â€ Michele Jacquez, TBID Board President said. â€œBrent seemed to rise to the forefront in an easy fashion and he is a stand out communicator. We are excited to introduce him to our community and share his strengths with our stakeholders, the community, and our Morro Bay partners in tourism"
â€œBrent was an easy choiceâ€ agreed,â€ Joan Solu Board Member, â€œhis enthusiasm about everything Morro Bay and the way he eased into a friendly comfort with the board really came through during the hiring process. It was wonderful to hear about the team approach to tourism management that he brings along with a depth of knowledge and the positive can-do spirit that embodies Morro Bay."
Haugen comes to the job with a degree in Business Administration as well a Bachelor of Science degree in Marketing Management from Concordia University in St. Paul, Minnesota. Haugen was Director of Marketing & Tourism for Minneapolis Northwest Convention & Visitors Bureau for over a decade, recipient of two innovation awards and held many leadership positions with industry committees and groups. He has over 10 years of experience in executive planning, administration, communicationâ€™s marketing, and sales experience at a destination marketing organization.
â€œI feel like I am living a dream,â€ stated Haugen. â€When moving to the Central Coast just a little over a year ago, it was my ultimate goal to return to an industry I love: tourism. Now someone must have pinched me really hard, because this is no longer a dream, itâ€™s a wonderful reality!â€