Media Contact:
Kylee Jepsen
Sr. Communications Coordinator & Film Commission Liaison

Visit San Luis Obispo County 2015 Visitors Guide Released 

NEW Content-Rich Format Provides Visitors with a Culinary, Coastal and Cultural Overview of San Luis Obispo County

(San Luis Obispo County, CA) Tuesday, April 14, 2015 – Visit San Luis Obispo County announces the release of the 2015 Official Visitor Guide, Your Guide to Pure Play in California. The Guide is now available to view, download and request copies at To request a hard copy, please email or call 805.541.8000.

In 2015, Visit San Luis Obispo County partnered with publisher PACE Communications to create a fresh, new, content-rich Visitors Guide. The Guide is the gateway for tourists pursuing more information about San Luis Obispo County’s unique Culinary, Coastal and Cultural assets to plan their multi-day getaway. Published annually, the colorful magazine-style travel planner comes in the form of a lifestyle format, which includes in-depth features on a number of county attractions. A section titled “The Lay of the Land” offers visitors a helpful overview of San Luis Obispo County communities with various tips and highlighted activities. Complemented by colorful, vibrant photos, the article targets the reasons why people come to San Luis Obispo County to play —from outdoor attractions such as beaches, biking and wildlife, to local and cultural events.

New in 2015, the Guide features a special section called “Ask a Local,” where local tourism industry professionals offer insider tips highlighting their favorite activities in San Luis Obispo County. “It’s a nice opportunity for the traveler to experience the county as a local,” said Stacie Jacob, CEO of Visit SLO County. “This section really invites our guests to try something new and discover how they can plan the ultimate vacation for their family.” The Guide also includes a section on wine country, attractions, events, restaurants, golf courses and guides for lodging.

Forty-five thousand guides were printed and will be sent to potential visitors, leisure and business travelers, meeting planners, travel agents, tour operators and media throughout the country. Additionally, the Guide will be available to all Visit San Luis Obispo County partners through local chambers, visitors centers and lodging partners. The Guide is currently available in California Welcome Centers in San Francisco, Oxnard and Pismo Beach and at airport locations in Santa Barbara, Burbank, San Luis Obispo and San Jose.

About Visit San Luis Obispo County:
Visit San Luis Obispo County is the destination marketing organization for San Luis Obispo County, promoting the area as a preferred tourism destination for regional, national and global visitors through advertising, marketing, public relations and group sales. Highlighted by its culinary, cultural and coastal aspects, San Luis Obispo County is internationally recognized as a premier wine, food and life-style destination on California's Central Coast. Visit San Luis Obispo County has a member base comprised of over 500 tourism industry-related businesses including lodging properties, restaurants, wineries, golf courses and retail stores. We invite you to visit the website at: for story ideas or to request a county Visitor's Guide. Additionally, like us on Facebook at and follow us @VisitSLOC on Twitter and Instagram.

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