December 16, 2013
FOR IMMEDIATE RELEASE:

Media Contact: Kylee Jepsen
kyleej@visitsanluisobispocounty.com | 805.541.8000

VISIT SAN LUIS OBISPO COUNTY LAUNCHES RESTAURANT MONTH PROMOTION JANUARY 1 – 31, 2014

San Luis Obispo County, CA— Visit San Luis Obispo County will launch its seventh annual Restaurant Month promotion on January 1, 2014 with over 40 restaurants participating countywide. Visitors and locals can experience the region’s locally inspired cuisine throughout January as participating restaurants offer various special menus and promotions, most featuring a three-course prix fixe meal. Restaurant Month began locally and now is part of California Restaurant Month designed by Visit California. This statewide promotion brings California Cuisine to life in area communities of: Arroyo Grande, Avila Beach, Cambria, Cayucos, Morro Bay, Paso Robles, Pismo Beach and San Luis Obispo.

Returning in 2014 is Wine Wednesdays where select restaurants will host a winery from the San Luis Obispo or Paso Robles area, recently named “Wine Region of the Year” by Wine Enthusiast Magazine. WineWednesdays is a great opportunity to meet local winemakers and try some of the areas best wines.

“San Luis Obispo County Restaurant Month is a unique opportunity to experience great food created by the region’s most talented chefs paired with local wines,” said Stacie Jacob, Executive Director of Visit San Luis Obispo County. “January is also a great time to get hotel deals and experience the purity of San Luis Obispo County. Take a wine tasting excursion, enjoy an outdoor adventure and indulge in the best cuisine on the Central Coast. We invite you to come play in San Luis Obispo County.”

Here’s how it works. Participating restaurants will offer various specials, most featuring a three-course prix fixe menu for $30 in January (offers vary per restaurant). Menus may be paired with award-winning wines from Paso Robles and San Luis Obispo wine country for an additional charge. Check out the full list of restaurant menus and follow Restaurant Month happenings on Facebook, Twitter, Instagram and the Visit San Luis Obispo County blog, giving insider tips about the tasty menus and dining experiences across the region: www.VisitSanLuisObispoCounty.com.

In 2013, San Luis Obispo County saw over 54 million marketing impressions through its partnership with Visit California and local media outlets from the 2013Restaurant Month promotions. Participating restaurants reported up to 46% increase in their Restaurant Month dinners over 2012. Social Media and website hits climbed to an all time high with almost 14,000 visits to the Restaurant Month splash page on www.VisitSanLuisObispoCounty.com. Local media partners once again have aligned themselves with Visit San Luis Obispo County to promote this statewide campaign.

More than 30 destinations across California, from the desert and coast to wine country and High Sierra, are hosting restaurant month and other value-driven food programming this January.

“Last year’s annual California Restaurant Month was a success, with 33 participating destinations, 20.4 million media impressions and nearly $800,000 in media value. We’re thrilled to see the program grow so we can continue to tell California’s amazing culinary story,” said Caroline Beteta, Visit California president & CEO. “California is the top U.S. destination for culinary travel – we have long been a leader in fresh produce and seafood, farm to fork dining, winemaking and more that any traveler will find a one-of-a-kind culinary experience here to suit any taste. California Restaurant Month gives visitors a chance to experience it all with special offers they won’t see at any other time of the year.”

Last year travelers in California spent $28.5 billion on food and beverages, more than for any other spending segment and constituting 27 percent of all visitor spending last year (Source: Dean Runyan Associates), Beteta said. For more information about California Restaurant Month, visit crm.visitcalifornia.com/restaurant-month.


About Visit San Luis Obispo County: Visit San Luis Obispo County promotes San Luis Obispo County through advertising, marketing, public relations and group sales. Its member base is comprised of over 500 tourism industry-related businesses including lodging properties, restaurants, wineries, golf courses and retail stores. We invite you to visit the website at: www.visitsanluisobispocounty.com. For more information, please contact Kylee Jepsen at 805.541.8000 or kyleej@visitsanluisobispocounty.com


Visit California is a non-profit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures total over $102 billion annually in California (20 percent of which is international), support jobs for 893,000 Californians and generate $6.3 billion in state and local tax revenues. For more information about Visit California and for a free California Visitor’s Guide, go to www.VisitCalifornia.com.

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