Look for concert activations to take place each night in the Chumash Grandstand Arena


San Luis Obispo County, California, [July 7, 2023] – Visit SLO CAL, the countywide destination marketing and management organization for San Luis Obispo County (SLO CAL), is pleased to be a presenting sponsor at the 2023 Michelob ULTRA Concert Series in the Chumash Grandstand arena at this year’s annual California Mid-State Fair. Taking place from July 19-30 at the Paso Robles Event Center, concert activations will occur nightly to help foster local awareness of SLO CAL and will include cash and prize giveaways, as well as fun branded signage and social media opportunities to boost visibility of SLO CAL.


There will be a great lineup of artists on the stage, including Tim McGraw, Luke Bryan, Nelly and TI, Pitbull, Sammy Hagar and more.


“We made the decision to be a presenting sponsor at the Michelob ULTRA Concert Series at the California Mid-State Fair to continue to bring awareness to SLO CAL as a destination,” said Chuck Davison, Visit SLO CAL’s president and CEO. “This region showcases some of the best that our county has to offer while creating unique experiences for visitors and residents to enjoy.”


This year’s theme at the fair is “Shake, Rattle and Roll” and will be featured throughout the California Mid-State Fair. Attendees will find the theme appearing in exhibits, demonstrations, printed materials, billboards, and on the fair’s website. Detailed information about the California Mid-State Fair is available at  


For more information about Visit SLO CAL, visit or email Mayla Lohnes,




Visit SLO CAL is the countywide non-profit destination marketing and management organization (DMMO) for San Luis Obispo County (SLO CAL). Visit SLO CAL is responsible for promoting SLO CAL as an attractive travel destination and enhancing the public image as a dynamic place to live and work. Through the impact of travel, Visit SLO CAL strengthens the economic position and provides opportunity for all people in the community. Built on research with a strategy of continuous improvement, Visit SLO CAL aims to establish SLO CAL as a favorite West Coast destination known for its signature slower pace of life and unique mix of incredible, immersive guest experiences. For more information, go to