Highway 1 is Open in SLO CAL

Take Your Time and Enjoy the Journey Along Iconic Highway 1 Highway 1 is open in SLO CAL (San Luis Obispo County) and it's time to get your motor running! Whether you plan to cruise with the top down or prefer to live the #vanlife, there's no wrong way to traverse these scenic highways and byways…

Read More

How to Celebrate Mother’s Day in SLO CAL

Bring mom to SLO CAL (San Luis Obispo County), and you’ll have everything you need to give her a Mother’s Day to remember. From wine-tasting experiences and brunch hot spots to fun workshops and tea parties, these are the experiences guaranteed to make her feel like a queen for the day. North At…

Read More

Behind the Scenes of the SLO International Film Festival

We asked individuals who shape the festival what really goes into putting together this annual festival celebrating independent film and storytelling and what makes the SLO International Film Festival unique. Explore behind the scenes of the SLO International Film Festival with Skye McLennan, the…

Read More

5 Hidden Secrets Along Highway 1

In The Land of Hidden Secrets, an appetite for exploration has serious rewards. The area along Highway 1 in SLO CAL (San Luis Obispo County) is a vast natural playground, full of buried treasure, beloved by those who want to take it all in — or just take a break. Speaking of breaks, the ocean…

Read More

Biking & Cycling Adventures in SLO CAL

Grab onto your handlebars and pedal into SLO CAL (San Luis Obispo County)! Our scenic bicycle routes offer a unique way to explore stunning coastal views, dreamy backroads and sunny blue skies. From dramatic cliffs and pastoral farmland to the winding trails of rural wine country, SLO CAL is home to…

Read More

Sensorio - Partner Spotlight

Where art, technology and nature meet Sensorio is a unique ​multi-sensory experience in SLO CAL (San Luis Obispo County), featuring world-famous outdoor art installations spread across 15 acres. Walk the path through the illuminating exhibits in SLO CAL’s wine country and immerse yourself in an…

Read More

Explore Highway 1 Solo

Grab Your Sense of Adventure, These Handy Tips & Explore Highway 1 Solo When the hustle and bustle of daily life grows too burdensome, turn to the solitude of exploring Highway 1 in SLO CAL (San Luis Obispo County). Located conveniently on the coast of California at the midpoint between Los Angeles…

Read More