About once a year SLO CAL gets its wave of heat that is a bit warmer than its typical moderate temps. Whether you are trying to cool down in a wine cave, splash in the water or immerse yourself in the arts and culture scene, we have something that'll subside the heat while having tons of fun. Get…
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See SLO CAL through the lens of its 30+ public murals (including two brand-new ones) on the Mural Trail SLO CAL has a long history of supporting works of public art that energize and beautify civic spaces. Murals, in particular, have become staples of the local quality of life, portraying everything…
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Faces of Freedom Veterans Memorial in Atascadero 📍 8038 Portola Rd, Atascadero The Atascadero Faces of Freedom Veterans Memorial honors military members today, not only with words but with this lasting tribute. The Faces of Freedom Memorial is a beautiful 70-foot curved wall broken up into two…
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San Luis Obispo County, or SLO CAL, is known for its scenery, wide open spaces and authentic experiences, however, SLO CAL’s history goes much deeper than its natural beauty. SLO CAL is home to the Northern Chumash people who occupied the land since time immemorial. Acting as ancestral land for the…
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I get the best ghost stories from people on my ghost tours when I ask who’s experienced a haunting. They’re more like anecdotes than stories: brief encounters—with the dead rather than the living. The earliest ghost story in San Luis Obispo County, maybe the earliest in California, involves humans…
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TANTALIZING TREASURES AWAIT ON SLO CAL’s ANTIQUE TRAIL Collectors and connoisseurs of all things from the past will adore the world of vintage and antiquities in the variety of antique stores found nestled around SLO CAL (San Luis Obispo County). Home to maybe the most famous collector, William…
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Female leadership in SLO CAL has a strong past, and bright future. Modern-day makers keep our community engaged, entertained and nourished. Come along with SLO CAL to map an interactive path to visit these modern-day women-owned businesses while walking in the footsteps of a SLO CAL pioneer…
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Business owner and family man, Edgar Torres, finds his niche in SLO CAL as a winemaker and mastermind behind Paso Robles' Bodega de Edgar. Torres, a first-generation immigrant, was born in Michoacán, Mexico and raised in Cambria, CA. “I didn’t grow up in a business family with a rich dad. I didn’t…
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Highway 1's time-honored destinations await year-round Cruise back in time as you traverse Highway 1 along the scenic SLO CAL coast. From illuminating lighthouse tours to Hearst's famous castle overlooking the Pacific, the region's rich history is revealed with every ebb and flow of the tide. Sure…
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Find yourself a vacation that can do both It might sound counterproductive, but sometimes you have to slow down to get your heart really pumping. In SLO CAL (San Luis Obispo County), every moment is reserved for what truly matters: from paddleboarding across serene blue waters while performing yoga…
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