California's climate is truly unique, encapsulating a world of diverse environments. From the arid deserts to the snow-covered peaks, the state's landscape is a stunning contract of hot and cold and everything in between. Adding to this natural diversity is the Pacific Ocean, which fringes SLO CAL…
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Welcome to SLO CAL (San Luis Obispo County), where over 80 miles of coastline, epic views and gnarly waves come together to form a surfer's paradise. At the heart of SLO CAL's surf culture lies a tight-knit community, fueled by surf shops and passionate locals, who support and nurture the continual…
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Located along the stunning Central Coast of California, SLO CAL (San Luis Obispo County) invites travelers to dive into a world of discovery, excitement and laid-back charm. Whether you're seeking new thrills or eager to uncover hidden gems, SLO CAL offers an array of adventures waiting to be…
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Get ready for Shabang Music Festival, SLO CAL’s vibrant celebration of live music and community. Held on May 2-3, 2025, the eleventh annual event promises to be the most exciting yet, featuring 60+ diverse artists across four stages. Welcoming all ages, music ranges from electronic to indie rock…
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Breathe in that sweet SLO CAL (San Luis Obispo County) air and let the sunlight guide your next adventure. With nearly 300 days of sunshine, you'll be hard-pressed to stay indoors when you visit. Choose between relaxing on the glistening shores of the Pacific Ocean, hiking panoramic trails lined…
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About once a year SLO CAL gets its wave of heat that is a bit warmer than its typical moderate temps. Whether you are trying to cool down in a wine cave, splash in the water or immerse yourself in the arts and culture scene, we have something that'll subside the heat while having tons of fun. Get…
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Surf’s up in SLO CAL! Whether you're a seasoned surfer or a newbie in the water, SLO CAL is your destination for tasty waves. With miles of pristine beaches, helpful surf instruction and convenient board rental shops, the only thing left to do is paddle out. What is the best time for surfing? The…
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SLO CAL is known for wonderful weather giving you endless opportunities for outdoor fun all summer long. It’s the perfect time to get away as you explore miles of trails and acres of open-air spaces across the blossoming landscape. Add these outdoor experiences in SLO CAL to your summer must-do…
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Explore SLO CAL this summer! SLO CAL (San Luis Obispo County) shines in every season, but in summer, it really sparkles. Around every corner, you’ll find something to eat, see, enjoy and do — not just for grownups but for the whole family. With uncrowded beaches, culture, history, flavor and…
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Episode 1 of 3 SLO CAL born and raised, Dylan Efron shows off the county that he and his brother Zac Efron call their hometown. During his video series in SLO CAL, Dylan explains: “I really believe growing up here shaped me into the person I am today.” See why this undeniably beautiful location gave…
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