Choose your own SLO CAL Coastal Adventure

Dive into aquatic action, hiking, sight-seeing and wildlife along Highway 1 In a Pacific state of mind? Whether you choose to spend the bulk of your vacation under the water, on top of the water, or hiking, camping and exploring near the water—SLO CAL has your next coastal adventure on tap. Look no…

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SLO CAL Summer Fun for the Whole Family

Explore SLO CAL This Summer SLO CAL shines in every season, but in summer, it really sparkles. Around every corner, you’ll find something to eat, see, enjoy and do — not just for grownups but for the whole family. With uncrowded beaches, culture, history, flavor and entertainment, SLO CAL is a…

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SLO CAL Crafters: Esteem Surf Co

Located a block from the ocean, Esteem Surf Co creates SLO CAL Crafted surfboards right in Pismo Beach. Owner and president, Robbie Domingues, got his start in surfboard making by hanging out at a local surf shop in the ’80s. The shop was owned by PJ Wahl who is now one of Esteem’s head shapers. It…

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Which SLO CAL Beach Vibe Are You?

Find your perfect beach along Highway 1 in SLO CAL In SLO CAL, over 80-miles of coastline means each beach is as unique as you. Whether you prefer slathering SPF to lounge in the sun or get your blood pumping with a surfboard underfoot, SLO CAL's miles of pristine beaches are ready to be discovered…

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Surf's up in SLO CAL, are you?

Hang Ten in no time with these 5 tubular tips Catch a wave and you're sitting on top of the world. The Beach Boys knew the power of rising atop the perfect crest, popping up on your board and riding the surging power all the way to shore. Now, it's your turn. Whether you're a seasoned pro or a total…

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