Experience the California less traveled in SLO CAL (San Luis Obispo County) located in the heart of the Central Coast, halfway between San Francisco and Los Angeles. With over 80 miles of accessible coastline, more than 250 wineries and hundreds of miles of trails, SLO CAL is the perfect place to find the world you've been too busy to see. There's much to do and see, but we've narrowed the list down to 8 reasons why you should savor SLO CAL for your next vacation. 

  1. SLO CAL's Crafted Wonderland

    From fine wine, craft beer and spirits to goat cheese, honey, lavender and cocktail fixings, you can bet you’ll find a small batch bounty made right here on the Central Coast virtually anywhere you go. Check out one of the many events and festivals dedicated to the makings of SLO CAL where you'll be able to touch, taste and purchase a myriad of handcrafted products in one location.
  2. California's Third Largest Wine Country

    SLO CAL is home to Paso Robles, Edna Valley and Arroyo Grande Valley ACAs, totaling 250 wineries and vineyards. From long weekends of exploring the abundance of other activities wine country has to offer, you'll be sure have fun exploring the scenic, rolling hills and friendly, relaxed culture. 
  3. Iconic Highway 1

    Discover the most getaway-worthy views along California's Central Coast while driving Highway 1. With delicious restaurants, boutiques, hiking trails, wildlife and so much more, you'll see why this stretch of road is one of the most justifiably famous and a must-do in SLO CAL. 
  4. Farm-to Fork and Sea-to-Spoon Flavors

    With 13 weekly farmers markets, you're bound to run into a local chef picking up the freshest ingredients. Think fresh oysters, crisp microgreens, avocados and farm-raised meats. Is your mouth-watering yet?
  5. Adventure is Out There

    Whether you're a beach bum or a trail hound, your perfect pace of adventure can be found here. Go from zen to adrenaline all in one afternoon or rise with the sun and start the fun at dawn. Explore the 80 miles of accessible coast, hundreds of miles of trails, multiple lakes and off-road parks. 
  6. Family Fun is Around Every Corner

    Families with young kids, teens and older children will find plenty to do in SLO CAL. Wine country isn't just for adults. Take the kiddos too and watch as they play and drink grape juice then head over to the u-pick farm. Jam-pack 72 hours with family-fun on the coast riding electric bikes, horseback riding, a day at the Charles Paddock Zoo and Hearst Castle
  7. Events & Festivals Galore

    SLO CAL's jam-packed calendar events has something for everyone. Outdoor enthusiasts will love the races, triathlons and sporting events. Music buffs have their choice of outdoor amphitheater's, winery and breweries, historic theaters and performing arts centers to get their groove on. Or, spend your favorite holiday SLO CAL-style. 
  8. Choose Your Lodging Adventure

    Cap off your adventurous and delicious SLO CAL day by catching some z's at a unique hotel, quaint bed & breakfast, eclectic vacation rental or RV Park. Recharge among rolling hills, within walking distance to good surf or in the midst of a bustling nightlife. Traveling with a pet? No problem, many lodging properties are pet-friendly and offer exclusive amenities to make them feel extra comfortable.