SAN LUIS OBISPO COUNTY VISITORS & CONFERENCE BUREAU LAUNCHES
ANNUAL RESTAURANT MONTH PROMOTION JANUARY 2 - 31

30 Cities Across California Participating in California Restaurant Month


Restaurant Month

(San Luis Obispo, CA) - The San Luis Obispo County Visitors & Conference Bureau announces its 2012 Restaurant Month Promotion January 2-31. Visitors and locals may choose from more than 35 San Luis Obispo County restaurants offering special three-course prix fixe menus and promotions during January.

The countywide promotion celebrates the region's culinary diversity and includes restaurants from area communities: Arroyo Grande, Avila Beach, Cambria, Cayucos, Morro Bay, Paso Robles, Pismo Beach, San Luis Obispo and Shell Beach.

"San Luis Obispo County Restaurant Month is an opportunity to try a new restaurant or support one of your favorites," said Stacie Jacob, Executive Director of the San Luis Obispo County Visitor's and Conference Bureau. "Hotels are offering unique packages to encourage visitors to experience this special offering in January."

Here's how it works. Participating restaurants will serve three-course prix fixe menus for $30 for 30 days in January. Menus may be paired with award-winning wines from Paso Robles and San Luis Obispo wine country for an additional charge. Check out the full list of restaurant menus and follow Restaurant Month happenings on Facebook, Twitter and the county blog giving insider tips about the tasty menus and dining experiences across the county. www.sanluisobispocounty.com

San Luis Obispo County Restaurant Month is part of a statewide promotion, California Restaurant Month, designated by Visit California. Upwards of 30 destinations across California, from the desert and coast to wine country and High Sierra, are hosting restaurant weeks and other value-driven food programming this January.

"Last year's inaugural California Restaurant Month was a huge success, with 23 participating destinations and over 20 million media impressions. We're thrilled to see the program grow to include even more destinations so we can continue to tell California's amazing culinary story," said Caroline Beteta, Visit California President & CEO. "As the top U.S. destination for culinary travel and one of the leading agricultural producers in the country, there is such a vast array of culinary experiences to be found here. And what better time to visit than during this special program that treats visitors to offers they won't see any other time of the year."

Last year travelers in California spent $23.1 billion on food and beverages, more than for any other spending segment and constituting 26 percent of all visitor spending last year (Source: Dean Runyan Associates), Beteta said. For more information about California Restaurant Month, visit www.visitcalifornia.com/restaurantmonth.

Listen to KRUSH Radio and KSBY for more announcements about Restaurant Month in San Luis Obispo County. Make your reservations now.

About San Luis Obispo County Visitors & Conference Bureau: The San Luis Obispo County Visitors and Conference Bureau promotes San Luis Obispo County through advertising, marketing, public relations and group sales. Its member base is comprised of over 500 tourism industry-related businesses including lodging properties, restaurants, wineries, golf courses and retail stores. We invite you to visit the website at: www.sanluisobispocounty.com. For more information on the VCB, please contact Brittany Garcia at 805.781.2530 or brittany@sanluisobispocounty.com.

About Visit California: Visit California is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures total $95.1 billion annually in California, support jobs for 873,000 Californians and generate $6.1 billion in state and local tax revenues. For more information about Visit California and for a free California Visitor's Guide, go to www.VisitCalifornia.com.