Paso Robles, CA (August 20, 2013): Why Paso Robles? From wine and food experiences, to annual events, outdoor activities and world renown attractions, to romantic carriage rides, horseback riding, olive oil tasting and organic food tours, Paso Robles has a plethora of reasons to exit the 101 and have some fun!!

A burgeoning California destination, Paso Robles is nestled in the Santa Lucia Mountains of Central California midway between Los Angeles and San Francisco. A historic agricultural region, the area was originally developed by the Salinas Indians, who were later followed by the San Miguel Mission Padres in the late 18th century.

Today, this stunning retreat offers the authentic California experience boasting untouched natural beauty, a bounty of farm fresh cuisine supplied from organic and specialty farms, 200+ wineries, first-class shopping, a wide selection of accommodations, golf and entertainment and an extensive variety of activities and experiences that appeal to everyone - from families, couples and groups to girlfriend getaways, weddings and meetings.

Pick Your Path, You Can’t Go Wrong

1. Cruise the Creston Wine Trail
The Creston Wine Trail is the latest wine country destination, featuring wineries, olive oil tastings, cozy bed & breakfasts, restaurants and even a country store and deli. Just a 15-minute drive from Paso Robles, visitors to the Creston Wine Trail can visit the tastings rooms of five boutique wineries and an olive oil producer. Travel this trail and experience some of the finest Bordeaux, Rhone, Burgundies and Italian style wines in a relaxing environment. Visitors can also take advantage of comfy lodging and delicious dining. For more information visit

2. Tour The Back Roads Of Paso Robles
Take a journey through the beautiful and gently rolling hills of the Paso Robles countryside and discover some of the most exciting wines of California's Central Coast. Share an intimate wine tasting experience at the family-owned and operated wineries of the Back Roads, often while visiting with the winemaker or owner. Enjoy wineries, olive farms, dining and bed & breakfasts while you explore off the beaten path. For more information visit

3. Trek to Far Out Wineries
The Far Out Wineries of Westside Paso Robles invite you to enjoy the irresistible charm of our diverse wineries and savor the award-winning wines offered by each of the 17 member wineries. The Far Out Wineries offer relaxed wine tasting and world class wines in beautiful Westside Paso Robles wine country. Vineyard Drive, Chimney Rock, Adelaida and Peachy Canyon Roads will bring you to us as you wind your way through the unique microclimates, rolling hills, oak trees, hay fields and vineyards. Each of the wineries is easily accessible and situated just close enough in proximity to one another to make your wine country tour a breeze. For more information visit

Explore Your Way – Will it be Carriage, Shuttle, Bike, Train or Trolley?

4. All Aboard!
Join the Central Coast Railroad Festival on the second Sunday of every month for the newly launched Wine-Train Excursion. Take a ride on Amtrak’s Coast Starlight up or down the Cuesta Grade to experience one of the most historical and scenic sections of the coastal line between Paso Robles and San Luis Obispo. Rides will stop at two rail-themed wineries, where guests on these delightful excursions will be treated to complimentary wine tastings, lunch and history on the railroad. Ticket can be bought online and are expected to sell out in advance. For more information visit

5. Wine Tasting by Carriage Ride
Wine tasting by van, limo and even bicycle is now typical, but how about by carriage ride? Visitors can now tour the Paso Robles region with White Horse Carriage Co. in an elegant horse drawn Victorian carriage pulled by a beautiful white horse. The coach travels down Anderson Road, stopping a choice of tasting rooms. Packages include tour of two to four boutique tasting rooms and a light picnic luncheon in one of their favorite vineyards. For more information visit

6. Bike Tour of Paso Robles Wine Country
Unlike heavily impacted Napa and Sonoma, the Paso Robles wine country has plenty of small, friendly wineries featuring award winning red wines as well as many relatively level roads with light traffic. Wine country bicycle tour begins east of Paso Robles along a scenic road next to the Salinas River, passing bucolic ranches. A short climb away from the river brings you into the heart of Paso Robles wine country, where you have chances to taste at J. Lohr and Sylvester wineries as well as visit an historic adobe church and graveyard. The tour finishes with a complimentary wine tasting and gourmet picnic lunch at San Antonio Winery Paso Robles tasting room. This bicycle tour of the Paso Robles area provides a great half day of wine tasting and cycling along mostly level roads. For more information visit

7. Uncorked
Visit any winery in Paso Robles without having to worry about the drive home with Uncorked Wine Tours. Featuring a recently expanded fleet, they now offer shuttle services and can accommodate up to ten people in a tour. Guests can customize their own tour and schedule, visit as many wineries as they want, and stay as long as they like. For more information visit

8. Bring Your Home on Wheels
Wine Country RV Resort is California’s nicest destination area RV resort. Surrounded by more than 270 winery tasting rooms and with professional golf courses, lakes, beaches, shopping, fine dining and more nearby, we know you will enjoy your stay. The RV resort boasts first class amenities, including a pool, spa, adults only spa, three club rooms with kitchens, fitness center and more. Who says camping has to be tough? For more information visit

Sample the Fruits of Paso’s Labor

9. Paso Robles Wine Festival
World-class wines, farm fresh culinary delights and winemaker seminars make this festival the place to be for wine enthusiasts. Guests can experience the character and rich history reflected in each glass of Paso Robles wine. This celebration includes the finest food and wine and embrace all that defines Paso Robles Wine County. For more information visit

10. Try Paso’s Rhone Varietals
Paso Wine Country is gaining popularity for their exciting Rhone varietals such as Syrah, Grenache and Mourvedre. Visit the following wineries for amazing Rhone varietals: Robert Hall Winery, Tablas Creek Vineyard, Linne Calodo, and Eberle Winery. For more information visit

11. Rhone Rangers
Join the Paso Robles Chapter of the Rhone Rangers as they come together for the 2013 Paso Robles Rhone Rangers Experience. Spend the day in the beautiful Paso Robles Wine Country with some of America’s leading producers of Rhone varietals as they explore what makes Paso Robles an ideal place for these wonderful grapes and wines. This fun-filled day is full of fascinating information about all things Rhone and will include a “Rhone Essentials” seminar, a Vintner’s Lunch, silent auction and best of all, a Grand Tasting of nearly 150 wines. For more information, visit

12. Paso’s Best at Zin Fest
In celebration of the region’s heritage grape, Paso Robles honors Zinfandel and all that is Paso Robles Wine Country. Join more than 130 wineries for a selection of barrel tastings, winemaker dinners, vineyard tours, laid-back barbeques, live music, and much more! For more information, visit

13. Find a Cabernet Sauvignon to Suit Your Fancy
Along with Zinfandels, Paso Robles gained notoriety for its Cabernet Sauvignons. For legendary Cabernet Sauvignons, check out Eberle, J.Lohr Vineyards, EOS Estate Winery, and Adelaida Cellars. For more information visit

14. Paso Robles Cab Collective at Windfall Farms
The Paso Robles CAB Collective is a recently formed collaborative effort of leading Paso Robles wineries to promote and educate on the quality of Cabernet Sauvignon and Bordeaux varietals produced in Paso Robles. At this event there will be Cabernet and Bordeaux focused dinners at the surrounding restaurants with featured winemakers and a Grand Tasting of 16 wineries pouring their best award winning Cabs and Bordeaux wines paired with culinary creations provided by the Central Coast’s finest food purveyors. For more information visit

Explore Paso’s History

15. Mission San Miguel
This is one of California's historical and cultural treasures. The beautiful old mission building, whose foundations were laid nearly 200 years ago, is a precious part of the Paso Robles heritage, with a story that is integral to California's history. The church's appearance today is much the same as when it was founded. The inside of the church has never been repainted. The pictures and colors you see are the originals that were created and painted by Indian artisans. The Mission also still serves as a local parish and a novitiate training school for those becoming Franciscan Friars. For more information visit

16. Fall in Love with Historic Downtown Paso Robles
The historic city of El Paso de Robles, known for its mineral waters, fine dining, Paso Robles wine tasting, and unforgettable events and entertainment, is fast becoming a renowned travel destination. Come enjoy the experience of walking our National Award Winning authentic downtown. You will leave Paso Robles just as many others have... Wanting to come back for more! For more information visit

17. Paso Robles Inn and Steakhouse
Built in 1891, the original El Paso de Robles Hotel was constructed right next to the natural artesian hot springs well in town, and it has been a legendary location for central California vacations for more than a century. Today the Paso Robles Inn is still the only Paso Robles hotel offering its guests the healing powers of the thermal waters with private hot springs tubs in its Deluxe Spa Rooms. The Inn continues to be a cornerstone in the hub of the Paso Robles community and is a favorite among locals and out-of-town guests alike for events in the beautiful Grand Ballroom, meeting at the popular Steakhouse, or just strolling the lovely gardens. For more information visit

18. Carnegie Library
Built over a century ago, the Classical Revival library of rosy brick with gray stone trim, surrounded by large old valley oaks and magnolias, exemplifies the Carnegie "temple in a park." The building was added to the National Register of Historic Places in 1998. For more information visit

19. Preserved Military Aircrafts at Estrella Warbird Museum
Take a tour of one of the fastest growing museums in California, The Estrella Warbird Museum. This fascinating museum is dedicated to the restoration and preservation of military aircrafts, vehicles and memorabilia to those who flew and worked on military aircrafts. From jeeps, side arms, early year aircraft, fighter jets recently retired from active duty, to antique ambulances, bombardier sites to modern missiles, from one of the earliest pilot's licenses issued by the FAA to unique personal items carried into combat during the previous century, from artifacts of airplanes which made aviation history, to piles of parts destined to end up as pieces of a fully restored vintage aircraft, you will find a unique collection of aircraft and artifacts. For more information visit

Try a Different Twist

20. “Garagiste” Festival for Renegade Wine Makers
“Garagiste” is term originally used in the Bordeaux region of France to denigrate renegade small-lot wine makers, sometimes working in their garage, who refused to follow the “rules.” Now a full-fledged movement responsible for making some of the best wine in the world, Garagiste is a place for the underground, the different and the cutting edge of small production winemaking with no rules. Over 48 garagiste winemakers pour at the festival, which is the first and only festival dedicated to the undiscovered and under-recognized artisan producers making some of the best, most exciting, handcrafted small-lot wines in the world. Over 50% of participating winemakers are new discoveries, pouring at the festival for the very first time. For more information visit

21. Get Gin from Grapes?
Paso Robles Craft Distilling, a micro-distillery, utilizes a unique distilling ingredient: premium Paso Robles grapes, a luxury that is normally too expensive for most distilleries to use in production. Paso Robles Craft Distillery applies the excess juice from its sister company, Villacana Winery, to its product, resulting in a high-end vodka and gin made with ultimate sustainability. For more information visit

22. Idol Wines
Producing award-winning TV shows such as “American Idol” isn’t all that famed producers Nigel Lythgoe and Ken Warwick are good at. They are also wine aficionados. After discovering Paso Robles they set to build Villa San-Juliette Winery on the Pleasant Valley Wine Trail in San Miguel This beautiful 168 acre vineyard produces an array of grapes, including Cabernet Sauvignon, Merlot, Syrah, Zinfandel and Sauvignon Blanc. Visitors can relax and admire the breathtaking views of the endless rolling vineyards from the terrace just outside the newly opened Grand Tasting Room. For more information visit

Play Outdoors

23. Lake Nacimiento
Whether planning a weekend getaway or a family vacation, you'll find everything you need at Lake Nacimiento, Central California's most beautiful lake. Famous for its 165 miles of unspoiled shoreline and reputation for the greatest water skiing and wakeboarding in California, make this the perfect location for a day of water sports. Plenty of pontoons boats can also be seen lazily drifting in the waters along as well as fishing boats hoping to bring home White Bass. With such a diversity of activities and ammenities, Lake Nacimiento is guaranteed to have something to satisfy your idea of a perfect day at the lake. For more information visit

24. Zip Line Over Wine Country at Santa Margarita Ranch
Santa Margarita Ranch offers a truly unique way to see the Central Coast. Four zip lines, spanning more than 3,600 feet combined, take you from the valley up and over the vineyards. Be prepared for an amazing view! For more information visit

25. Cycling Paradise
Enjoy the cycling time of your life! Paso Robles is a veritable paradise for cycling. Whether it's the Tour of Paso, the Great Western Bike Rally, the Wine and Roses Ride, or Kidz Ride Paso, there is always cycling happening in Paso Robles. On Sundays bike enthusiasts meet at DARK NECTAR Coffee House in Templeton for coffee, and leave on three different rides, 10 mile Easy Beginner, 20 mile Casual Pace and 30 Mile Brisk Pace. It’s a great place to hook up with local riders to pedal through the countryside. For more information visit

26. Perfect Your Golf Game at Beautiful Hunter Ranch Golf Course
Hunter Ranch Golf Course is an 18-hole golf course, rated 4.5 out of 5 stars by Golf Digest. The course is set atop a beautiful vista with the big city congestion miles away, so it is easy to relax and concentrate on your game. For more information visit

Paso Robles is Fido Friendly

27. Dog Splash Days
We all know that dogs love to swim. The Templeton Community pool reserves a day to give pooches a chance to hit the water and have some fun. Beach balls, retrieval toys, and experienced dog handlers in the water help make this a truly memorable and safe event. For more information visit

28. Play Frisbee with Man’s Best Friend at Sherwood Dog Park of Paso Robles
Take your dog to the Sherwood Dog Park and enjoy 1.25 acres of space, split areas for big dogs and small dogs, and picnic tables. The featured swim area is big enough for your dog to dunk and splash--what a perfect way to cool off your pet after a long afternoon of playing. For more information visit www.Parks4Pups/org/Sherwood-Dog-Park-Paso-Robles

29. Pet Friendly Hotels
You don't need to leave your best friend at home when you travel to Paso Robles! Several hotels, wineries, restaurant patios and parks that welcome your pup with open arms.

Pet Friendly Hotels and Inns include:
Holiday Inn Express & Suites-
Hotel Cheval (under 80 lbs)-
Inn Paradiso-
La Quinta Inn & Suites-
Paso Robles Inn-
Paso Robles Vacation Rentals-
The Oaks Hotel & Suites-
For more information visit

Experience the Wild West!

30. Life on a Dude Ranch
Experience the perfect relaxing getaway on the 20,000-acre V6 Ranch which is reminiscent of days gone by. Guests will enjoy guided trail rides, a unique cattle drive along with optional activities such as wine tasting, hiking, fishing, massages, swimming in the pool or relaxing in the hot tub. The large variety of horses can accommodate all levels of riding skills. For more information visit

31. Step Back in Time at Harris Stage Lines
At Harris Stage Lines the horses are the main attraction. Take a step back in time and experience the real Wild West by taking a ride in an authentic 1860's full size Western Concord Stagecoach. Visitors will see how the horses are hitched to the stagecoach before leaving the Way Station and try their hand at roping on a mechanical roping machine or horse shoe pitching. Afterwards, enjoy a true cowboy meal complete with Beef Tri-Tip BBQ, BBQ chicken, authentic Ranch Beans and much more. For more information visit

32. Experience the Outback
Join Outback Trail Rides for a premier horseback riding experience along California’s Central Coast. Ride along rolling hills and oak groves while taking in stunning panoramic views of the Pacific Ocean from some of the oldest private ranch lands on the Central Coast. All rides are led by an Australian Stockman for that authentic Outback-style experience. Outback Trail Rides specializes in small groups and private rides, creating a true horseback adventure. For more information visit

Saddle Up for an Adventure in Agriculture!

33. Reconnect with Simpler Times Past at Jack Creek Farm
Visit Jack Creek Farm and stroll through their herb garden and antique farm equipment display. Try your hand at throwing and lasso “Bailey,” their mascot. Also, try pumping old-fashioned water pump barrels. Lastly, try some tasty treats ranging from homemade fudge to apple cider slushies. For more information visit

34. Learn How to Milk a Goat at Happy Acres Family Farm
Did you know that goat milk is a natural moisturizer for your skin? Happy Acres Family Farm, located in Templeton, is a working goat dairy with over 200 goats. Happy Acres Family Farms offers fun tours where you can milk a goat, blend your own cheese, and enjoy fresh goat milk ice cream. For more information visit

35. Discover the Wonders of Walnuts at Limerock Orchards
At this picturesque, family-owned farm, exceptional walnuts are harvested each autumn to make gourmet walnut oil. This palatable oil is wonderfully aromatic and bursting with a delicate, toasty flavor. Guests to Limerock Orchards can learn all about how the flavor of the walnuts is preserved along with healthy fatty acids and natural antioxidants, plus sample the alluring walnut oil, walnuts and other seasonal confections. For more information visit

36. Mt. Olive Organic Farm
At this vast organic farm, guests can wonder through the open fruit and vegetable gardens, a sprout house, herb gardens and even earthworm beds. Mt. Olive Organic Farm happily teaches visitors about the uses and benefits of efficient microbes, and other old-fashioned farming practices used to offer the best produce the earth has to offer. For more information visit

37. Learn About Alpacas at Crossroads Ranch
With more than 10 years of experience as award-winning alpaca livestock breeders, visitors to the Alpacas at Crossroads Ranch can partake in educational classes to learn about the herd of alpacas grazing on this scenic ranch and how fleeces are shorn to produce warm, sumptuously soft textiles. For more information visit

38. Windrose Farm
Featuring 80 types of biodynamic fruits and vegetables, and offering numerous varieties of each crop, Windrose Farm offers informative tours and information about the principles behind organic and biodynamic farming. Visitors to Windrose will meet some of the animals living on the farm, including dogs, sheep, cats and a llama and have the opportunity to purchase the delicious produce grown here. For more information visit

39. The Abalone Farm
Freshly harvested in tanks that mimic the natural tide pool environment, all the abalone found here is proudly served in a sustainable and environmentally friendly manner. Visitors to The Abalone Farm can learn about what goes into growing abalone and catch a glimpse into the sustainable aquaculture environment developed for the abalone, while partaking in this epicurean delight. For more information visit

40. Adelaida Springs Ranch/Rangeland Wines
Whether visitors are interested in a walk through the vineyard, historic homestead and Native American sites, grass-fed cattle, local geology, wildlife or native plants, they’ll find something of interest on Adelaida Springs’ ranch and vineyard tours, led by owner Laird Foshay. For more information visit

41. Wildflower Tours in April
Join Ancient Peak Winery for their weekly guided wildflower and lunch tours on the Santa Margarita Ranch. Start this three-hour tour in the tasting room, and then venture throughout the ranch, where guests will learn all about the history, geology, geography and wildlife of the ranch. Guests will also be able to enjoy a picnic lunch among scenic views on the ranch before they end the tour with wine tasting in the Ancient Peaks tasting room. For more information visit

Experience Lavender Fields Forever

42. Lavender Festival
Relax and recharge your spirit at this fragrant festival. Indulge in lavender ice cream and unwind with body oils and bath products infused with this aromatic herb. Learn about lavender cultivation, distillation and sustainable farming practices from growers from around the country. Guests will also be treated to live music, a special children’s activities area, juried art show, lavender tasting garden and complimentary samples and demonstrations. For more information visit

43. Central Coast Lavender Farm
This seven-acre lavender farm grows several varieties of lavender, both for its fine oil producing properties and exceptional culinary features. Creating certified and handcrafted lavender goods, Central Coast Lavender Farm produces soothing products such as bath and body oils, lotions, bath salts, candles and more. Visitor are welcome during “Bloom Season” where they can stroll amongst the fields and pick their own plus learn all about this fragrant herb – how it is grown and distilled, the different varieties , as well as its historical aromatherapy and culinary uses . For more information visit

For Foodies Who Like to Keep it Fresh and Fun

44. From the Orchard to the Table
Olivas de Oro Olive Company is now hosting “Orchard to Table” dinners. The evening begins with a tour of the mill, after which guests are invited to take part in a blind tasting of three olive oils to learn about their taste profiles. After the tour, guests are treated to a five-course meal highlighting olive oils and grass fed lamb, raised right on the ranch. Each course is suitably paired with a delectable wine from a local winery. For more information visit

45. SAVOR the Central Coast
This four-day food and wine extravaganza at the historic Santa Margarita Ranch showcases the rich agricultural and aqua-cultural bounty located throughout the California Central Coast with classes, seminars, dinners, celebrity chef book signings and demonstration, a culinary garden and a two-day marketplace filled with tastings from local restaurants, chefs and culinary artisans. For more information visit

46. Central Coast Food Tours
Are you hungry to discover new tastes, savory new restaurants tucked down back alleys, and other seriously delicious food finds that celebrate the food and wine lifestyle of the local area? Central Coast Food Tours is your place to start! Learn about the culture, cuisine and agricultural roots that make Paso Robles a foodies dream. Witness first hand how geography, climate, pioneer families, family farms, and now world-class chefs have converged to bring food and wine lovers the freshest fruits and vegetables, organic and sustainably produced meats and aquaculture available anywhere! Central Coast Food Tours also offers several new and exciting excursions including: Zip lining, a private sailing charter along the Central Coast and farm tours, all accompanied by a gourmet picnic, lunch or four-course dinner. Tours are custom crafted for the guests, and include transportation and insider access to people and properties not generally available to the public. For more information visit

47. S’more Please!
Visit Hotel Cheval for a nostalgic, summer evening treat. After the sun goes down, Hotel Cheval sparks up the hotel’s two outdoor fireplaces and brings out the signature Red Rider Wagon full of the finest ingredients for making the perfect s’more. Guests can make traditional s’mores, or they can get creative with marshmallow flavors including orange, coconut, raspberry or cinnamon and with chocolate choices with hints of caramel or raspberry. Complimentary for guests. For more information visit

48. Winemakers’ Cook-off
More than 30 winemakers show off their culinary talents, pairing culinary creations with their finest wines to compete for the Judges’ Choice and People’s Choice awards. Proceeds from this event hosted at River Oaks Hot Springs support local high school seniors in need of financial assistance for college. For more information visit

49. Vivant Fine Cheese
Located in Historic downtown Paso Robles, Viante Fine Cheese is the Central Coast's premier cheese tasting room, featuring premium local and imported handcrafted artisan cheeses paired with the finest Central Coast wine and beer. Experience what their cheese experts have in store to make your cheese tasting experience truly amazing. You can also try their "Wine Parings" and discover which wines pair best with cheese selections from around the world. For more information visit

50. Buy fresh local produce from Paso Robles Farmer’s Market
Located within walking distance of the Paso Robles Inn, enjoy the Paso Robles Farmer’s Market every Tuesday and Saturday all year round. The farmer’s market includes an assortment of crafts, local specialties, organic food and locally grown fruits and vegetables. For more information visit

The Olive Oil Experience

51. Taste Olive Oil at Pasolivo
Pasolivo Olive Oil has been making world-class olive oils in Paso Robles for 10 years. Visit Pasolivo and taste their deep-flavor olive oils, take a tour of the olive press, and leave with some Pasolivo olive oil of your own for the next time you make a fresh vinaigrette or pesto. For more information visit

52. Olive Oil Immersion
The Groves on 41 and Foxdale Farm have come together to offer visitors an authentic look into the inner workings of locally made olive oil. Starting at Foxdale Farms, guests will participate in a hands-on workshop to learn about the olive harvest, the stages of the milling process and how the final product is produced. Following this workshop, guests will move onto The Groves on 41 for an authentic California style BBQ lunch while taking in the bottling and storage operations on the farm, learning all about the methods behind the process. For more information visit or

53. Olive Adventures
Mix in some olive oil with your wine excursions by touring the olive ranches of the back roads of Paso Robles. For more information visit

54. Olive Festival
Bring the family for a day of olive-inspired fun. Enjoy complimentary olive oil and olive product sampling (including olive oil ice cream!) from producers from all over California, a “Culinary Row” filled with delectable local cuisine, local wine and beer tasting, and an open olive dish cooking contest. For more information visit

55. From the Olive Orchard to the Table
This 160-acre olive orchard boasts a mill, tasting room and guesthouse on site. After relocating 2000 100-year old olive trees from Northern California to Creston, Olivas de Oro planted a 15-acre high density orchard, making this family-run ranch the largest estate-grown organic olive oil producer on the Central Coast. Olivas de Oro Olive Company hosts “Orchard to Table” dinners. The evening begins with a tour of the mill, after which guests are invited to take part in a blind tasting of three olive oils to learn about their taste profiles. After the tour, guests are treated to a five-course meal highlighting olive oils and grass fed lamb, raised right on the ranch. Each course is suitably paired with a delectable wine from a local winery. For more information, visit

56. Olive Orchard Weddings at The Groves on 41
Romance is alive in the olive orchards at the newest wedding venue recently unveiled The Groves on 41. This pristine country estate sits on 18 stunning acres of olive orchards, providing a gorgeous, intimate and scenic setting for both weddings and events. This new venue is able to accommodate large groups up to 200 with the indoor and outdoor areas combined. For more information visit

It Takes a Lot of Good Beer to Make Great Wine

57. Firestone Walker Brewhouse Tour
Firestone Brewery in Paso Robles introduces a brand new brewhouse, conveniently attached to the front of the existing brewery. Located across the street from the brewery’s restaurant, Taproom, the new 60-barrel brewhouse occupies a three-story tower that has been integrated into the front of the brewery building. This is the centerpiece of an expanded brewery tour available to the public, offering amazing insights into the brewing process. Whether on a tour or not, visitors to the new Firestone Walker Brewhouse will get a great look into the brewing process, thanks to the broad glass walls on two sides of the second story, offering a permanent window inside.

58. Music and Brew at Paso Robles Brewing Company (PRBC)
An exceptional beer inspired experience awaits patrons at one of Paso Robles” newest brew pubs, the Paso Robles Brewing Company. With 21 taps representing PRBC's line up, other local brewers and many guest taps from around the U.S., as well as an outstanding collection of specialty bottles, beer lovers are sure to find something to satisfy their tastes. For those seeking something a little different, local cider and wines are also available. In addition to the outstanding beer lineup, local and traveling musical acts come to perform on a regular basis. From Bluegrass to Blues, covers or originals, the music promises to be top notch. For more information visit

59. Beer Garden with Live Music at BarrelHouse Brewing Co.
After years of planning, blood, sweat and beer, the Central Coast’s newest and most unique craft brewery is open. This brewery consists of a 17-barrel brew house, a bottling operation and a beautiful half-acre outdoor beer garden featuring a flatbed truck used as a stage for live music and a large grassy area for picnicking. A pond and gorgeous waterfall create the perfect ambiance. Bring a lunch or pick up something from one of the passing food trucks that have added this popular new venue to their list of stops. For more information visit

Stay While You Play

60. Tee-off at Adelaide Inn
Enjoy all the comforts of home at this family-owned, budget friendly inn including complimentary muffins, fruit and cookies each day, complimentary high speed Internet access and flat-screen televisions with premium cable channels. Among other amenities, this hotel comes equipped with a miniature golf course. For more information visit

61. Historic Paso Robles Inn
Renowned for their therapeutic mineral spa tubs, this 98-room historic inn has been welcoming guests for more than a century. Gardens, streams, koi ponds and majestic oak trees surrounding the inn make for a serene getaway. Hotel amenities include an outdoor heated pool and spa, the Paso Robles Steakhouse and historic meeting and event spaces. Many rooms have fireplaces and some come with private hot springs mineral spa tubs located either on the balcony or in the bath. For more information visit

62. Courtyard by Marriott
Perfect for the savvy corporate traveler or weekenders looking to enjoy the beautiful wine country, this new, well-appointed hotel boasts 130 contemporary guestrooms with comfortable beds with luxurious bedding, complimentary internet access, work desks with ergonomic chairs and flat screen cable televisions. Room service, a 24-hour fitness center, a heated outdoor pool and hot tub, and in-room spa services complete the experience. For more information visit

63. Family Friendly Hampton Inn & Suites
This upscale property recently completed a $2 million renovation and features 81 comfortable furnished rooms and suites with charming Mediterranean architectural elements. This property is ideal for families, business or leisure travelers. For more information visit

64. Hotel Cheval
This sophisticated 16-room European style boutique hotel is located in the heart of downtown Paso Robles, offering guests an intimate and luxurious getaway. Influenced by the surrounding equestrian countryside, guests can relax by one of outdoor stone wood-burning fireplaces, in the Library, or with friends in the Pony Club, a Parisian-inspired wine bar. For more information visit

65. La Quinta Inn & Suites
The spacious rooms at La Quinta Inn & Suites are filled with modern amenities such as luxurious beds, microwaves, refrigerators, 32-inch LCD televisions with cable. Special amenities include complimentary breakfast buffet and evening wine and gourmet cheese receptions, a heated outdoor pool and spa, fitness center and business center. For more information visit

66. Enchanting La Bellasera Hotel & Suites
This luxurious Mediterranean-style, 60-room hotel is Paso Robles' only AAA rated Four Diamond Hotel. A generous offering of amenities include the highly acclaimed Enoteca Restaurant & Bar, an onsite spa, a choice of Whirlpool, Fireplace and Patio Suites, ample meeting space, a wine cellar, swimming pool, fireside cabana and fully equipped fitness center. For more information visit

67. Relax in the Oaks
This new hotel features three stories of spacious and comfortable rooms and suites, a bar, and gourmet restaurant, Indulge. With beautiful oak trees surrounding the premises, The Oaks Hotel combines lovely boutique design with modern finishes, creating a charming respite for visitors to relax and enjoy the wine country. For more information visit

Girls’ Getaway

68. A Match Made in Heaven
The Best Western Plus Black Oak has paired up with spa and wine experts Vino+Therapy to provide several exceptionally unique experiences. Currently available on Thursdays and Fridays, the Vino+Therapy staff will transport guests to their studio for a day of spa pampering including a wine foot soak, Champagne sugar scrub, port-infused truffles, vino massages and coco-cab facials. Guests can continue on with educational wine tasting at the Barrel Room which is proud to feature seven different boutique wineries. Packages can also be tailored to wedding parties, girls’ getaways or birthday parties. For more information visit

69. Indulge in a Spa Day!
River Oaks Hot Springs Spa is one of the best kept secrets in Paso. The central ingredient is a bubbly hot spring—the earth’s own champagne. Come relax at this secluded spa and enjoy a therapeutic massage, one of the signature wraps, tailored skin care treatments or rejuvenate in the healing waters. Guests are welcome to lounge in private outdoor or indoor mineral springs spas, fully charged with restorative properties, making this the perfect accompaniment to a girl’s weekend away. For more information visit

70. Hot Air Balloon Ride and Wine Tasting
How about something unique and memorable? Something literally above and beyond the usual wine tour experience? Imagine floating gently in the sky with the breeze carrying you over spectacular views of rolling hills and vineyards, then returning back to earth to savor exquisite wines at selected local wineries. The Wine Wrangler offers exactly this with unbelievable two-person packages that include transportation in a Hummer from your hotel, a hot air balloon ride, wine tasting, as well as breakfast and lunch. For more information visit

71. Gourmet Cooking Lessons
Have you always wanted to be a gourmet chef, or at least learn from the best?
Dining with André offers courses to allow you the opportunity to cook delicate entrees, bold appetizers and delicious desserts. And you get to eat them too! At Dining with André's classes you get to work in a professional kitchen with all the tools. Learn how to make bisque, fresh from scratch pasta and sauces. André makes all this and so much more possible with every class he offers. For more information visit

72. First Crush
Remember that famous I Love Lucy episode when she crushes wine grapes? Here's your chance. Learn how to harvest wine grapes and make wine yourself, when you take part in a blending seminar and wine workshop at First Crush. Classes focus on a thorough wine education, ranging from Wine 101 to Blending Workshops, and are available year-round. For more information visit

73. Shop Paso Robles Historic Downtown
Shopping in Paso Robles is an experience. Stroll around downtown Paso Robles and discover local artisan shops, upscale clothing boutiques, gourmet food, wine and cheese tasting and much more. The wide range of stores offer something for everyone's taste and budget. You'll find everything you need here! For more information visit

Gear Heads - Get Off in Paso!

74. Paso Robles Classic Car Weekend
A Paso Robles tradition, every Labor Day Weekend classic car owners converge on Paso Robles and fill the historic downtown area. The Classic Car Weekend includes a Friday Cruise, Saturday Car Show and Sunday BBQ with live music. For more information visit

75. Model A and Model T Car Show
Join the fun at this free event where local antique car clubs exhibit their unique old Model A and Model T automobiles on the original highway that runs in front of the Rios Caledonia Adobe in San Miguel. Vote for your favorite and participate in the 50-50 drawing while you enjoy food, wine and live music. For more information visit

76. Vintage Sidecar Rendezvous
Experience a blast from the past by checking out a variety of specialty vintage motorcycles and sidecars dating back over 60years. After gawking at the motorcycle and sidecars, take time to stroll around the downtown city park and check out recycled treasured, arts and crafts. For more information visit

Men Gone Wild!

77. A Real Man’s Winetasting Ride!
For the adventurer at heart, take a wine tour with Cloud Climbers Jeep Tours. Climb aboard a classic, custom jeep for a back-country adventure to taste some of Paso Robles’ finest wines – off the beaten path. For more information visit

78. Crush & Roll West - A Smokin’ Event!
This two day event is the left coast’s premiere cigar and wine event, featuring cigar, wine and craft beer tasting, grape stomping, and poker tournaments. Crush & Roll West showcases cigar tasting and hand rolling demonstrations by manufacturers from the Dominican Republic, Nicaragua, Honduras and Costa Rica. Cigar makers like Torano, Falto, Sosa, Juanitos, SACS Cigars, Ventura Cigars, Herrera, Knock Out Cigars, and Marathon Trading pair up with Napa, Sonoma, Santa Maria Valley and Paso Robles Wine Country to expand the palette and olfactory senses. For more information visit

79. Get Your Guns Out!
Take the guys paint balling and then relax afterwards in the Natural Mineral Springs at Franklin Hot Springs. Open on Saturdays and Sundays, Franklin’s Hot Springs provides the guns, masks and air you need to have a fun day with a group of friends on the field. For more information visit

Head for the Coast

80. The Castle on the Coast
Hearst Castle State Park is one of the largest historic house museums in the U.S., with one of the most sophisticated guided tour programs in the country. Once the home of the renowned publishing tycoon William Randolph Hearst, the California State Parks Service works to keep the estate looking like it did when it was built by well-known female architect Julia Morgan. Tours take visitors back in time where they relive the heyday of Hollywood when stars traveled to the “Enchanted Hill” to mingle with the rich and famous. While on the tours, visitors have the opportunity to observe one of worlds’ greatest attractions and showpieces for ancient art – one that still rivals museum collections around the world. For more information visit

81. Breathtaking Coastline
Of all the world’s great coastlines, none can compare to California’s truly unique combination of beauty, variety and accessibility along with the extraordinary range of ways to enjoy the landscape. These are only a few of the reasons that California’s Central Coast is known as the home of The Original Road Trip. Beaches, waterfalls, natural and cultural preserves are all part of the miles of coastline just west of Paso Robles. For more information visit

82. Beaches Blanketed with Elephant Seals
The Northern Elephant Seal spends eight to ten months a year in the open ocean, and migrating thousands of miles, twice a year, to its land based rookery for birthing, breeding, molting and rest. The Piedras Blancas rookery, on coastal Highway 1 seven miles north of San Simeon, is home to about 17,000 of these animals. The area is open for viewing every day of the year and there is no admission fee or reservation required. For more information visit

Stay for the Music

83. The California Mid-State Fair
This star-studded annual event features the brightest stars in show business, drawing more than 360,000 attendees annually to the Paso Robles Event Center. Past headliners include Aerosmith, Kid Rock, Alan Jackson, Jason Aldean, Stone Temple Pilots, Justin Bieber and Selena Gomez, just to name a few. Accompanying the live music are carnival rides, fabulous fair food and amazing Paso Robles wine, of course. For more information visit

84. Paderewski Festival
The 2012 Paderewski Festival celebrates the legacy of Jan Paderewski (1860-1941) – world famous pianist, composer, statesman, humanitarian, major California Central Coast land holder, vineyard owner, winemaker and almond grower – with four days of concerts and special events featuring internationally renowned performers, young pianists from Poland and the Central Coast region, wine tasting and a special lecture by a preeminent Paderewski authority. During this festival tours of vineyards, wine tasting, and presentations of Polish culture and history are held in a variety of venues around town. For more information visit

85. Concerts in the Park
Sip on a glass of local wine as you enjoy the sounds of live jazz, blues, rock, fusion and more at this free outdoor summer concert series in downtown Paso Robles. For more information, visit

86. Vina Robles Amphitheatre
The Vina Robles Amphitheatre is European inspiration meets California character and the stars always shine. Here, two of California's great compositions meet, as exceptional wine and intimate live music are paired to create an unforgettable wine country experience. The 3,300 seat boutique amphitheatre is nestled on a picturesque, oak-dotted hillside, featuring a style reminiscent of the California missions. The concert line-up features top tier acts from around the world in all genres. Various seating options, including regular, VIP and general admission lawn seating, make events accessible to anyone. For more information visit

Art is Alive in Paso Robles

87. Festival of the Arts
One of the premier multiday arts festivals on Central California, the Paso Robles Festival of the Arts celebrates the visual, environmental and musical arts each Memorial Day Weekend in the Paso Robles City Park. For more information visit

88. Meet the Masters
Boasting a preeminent artwork collection, recently opened Pierce Modern Gallery features the work of renowned artists such as Mark Bowles, James Coignard, Roy Lichtenstein and Gary Conway, among others. Original sculptures, entrancing glasswork and mixed media are also on display and available for purchase. For more information visit

89. Watch Local Artists at Work at Studios on the Park
Studios on the Park in Paso Robles offers a unique open studio environment where you can witness the creative processes of over 40 local artists as they create their masterpieces. Studios on the Park also makes art a part of your life by offering classes, workshops and exhibitions. For more information visit

90. Emerging Art
Veteran actress Madeline Vale has opened her own contemporary art gallery in downtown Paso Robles showcasing the works of emerging and established artists. With the opening of Vale Fine Arts gallery, the opportunity to discover new talent in the area is something many art lovers are excited about. Open Thursday through Sunday, visitors are welcome to drop in anytime to view the stunning artwork showcased on the walls. For more information visit

91. Central Coast Shakespeare Festival
Enjoy a summer of outdoor classical theater under the stars next to a beautiful lake at the River Oaks Amphitheater. Be sure to bring low back lawn chairs or blankets and a picnic meal to enjoy during the show. For more information visit

Fun for the Whole Family!

92. Play Dress up at the Paso Robles Children’s Museum
The Paso Robles Children’s Museum is designed to be an interactive, educational facility for children ages 1 to 13. What makes this children’s museum unique is the incorporation of Paso Robles heritage, for example the grape stomping station to make “juice” emulates a long standing tradition in the Paso Robles Wine Country. For more information visit

93. Cool Off in the Lazy River at The Ravine Water Park
The Ravine Water Park is the “hottest place to cool off on the Central Coast.” The water park offers fun for the whole family with water rides, a lazy river and wave pool. The North County weather can definitely heat up, but the water park is a perfect place to cool down. Don’t forget the sunscreen! For more information visit

94. A Night under the Canopy and Summer Camps at THE ZOO Paso Robles
Grab a sleeping bag and prepare to enjoy the great outdoors - jungle style! Guests will hear the macaws sing, wolves howl, tigers roar and watch the night creatures come alive during this exotic overnight adventure at THE ZOO Paso Robles. This camping experience includes a flashlight led tour of the zoo at night. THE ZOO Paso Robles also offers an extremely interactive and creative camp for children during summer months. Led by a local grade school teacher, kids will see many different aspects of the animal world including natural history, anatomy, geography and a lesson on animal tracking and footprints. For more information visit

95. Kids Golf
Improve your swing at River Oaks Golf Course on the nation’s only six-hole player development course ideal for kids. Whether you’re a novice or pro, you’ll have some family fun! For more information visit

96. Family Cooking Class
Cook a gourmet family meal incorporating local vegetables, olive oil, meats and fresh seafood at a cooking class led by Chef Andre of Dining with Andre (the kids might even eat their veggies!). For more information visit

97. Zoo to You!
If the term “wildlife expert” conjures images of a khaki-clad man in a wide brimmed safari hat, then you have yet to meet the Conservation Ambassadors, a nonprofit organization dedicated to exotic wildlife rescue, education and conservation. Whether giving behind-the scenes tours at their rescue center, making red carpet appearances in Hollywood or traveling the world visiting schools, they are sure to make you appreciate animal rescue and conservation. Ambassadors also give the brave at heart an up-close, once-in-a-lifetime encounter with reptiles, tigers and bald eagles. For more information visit

98. Celebrate Paso Robles on Pioneer Day
Bring the entire family and enjoy viewing running antique tractors, horse drawn wagons, marching bands, mounted equestrian groups, dancers, floats, fire engines, vintage cars and more. You will see it all at the Pioneer Day Parade. First held in 1931, Pioneer Day is a day of community friendship and a commemoration of the heritage of the Paso Robles area and a way to say "Thank You" to all of the people who support the business and professional community throughout the year. The whole day is free and entirely funded by the business people and dedicated citizens who say: Leave your pocketbook at home. Come celebrate in friendship. For more information visit

99. Take Your Family Out to Dinner!
Family Friendly Restaurants Include:
• Big Bubbas Bad BBQ
• Chico’s Café
• Chubby Chandler’s Pizza
• Cider Creek Bakery
• Cool Hand Luke’s Steakhouse
• Cowgirl Café
• Downtown Brewing Company -- sports themed
• Farmstand 46 – Sandwich shop in West side wine country
• F. McLintocks
• Firestone Walker Brewing Co. – brand new restaurant!
• Good Ol’ Burgers
• Good Times Café
• House of Bagels
• Joe’s Place
• Kelly’s Grill at Hunter Ranch Golf Course
• Lombardi’s Pasta Familia
• Margie’s Diner
• Odyssey World Cafe
• Panolivo
• Paso Robles Inn Steakhouse
• Red Scooter Deli
• Senor Sanchos
For more information visit

100. Go “Wine Tasting” With the Whole Family
Pithy Little Wine Company offers traditional wine tasting for those 21 and older; however, they also offer old fashioned soda and gourmet popcorn tasting for children 10 and older offering fun for the whole family. For more information visit

101. Visit a Myriad of Paso’s Family Friendly Wineries, including:
Ancient Peaks Winery offers a Zip Line Adventure and Tour
Bianchi Winery sits on a beautiful lake with a koi pond
Clautiere Winery is a virtual fun house with wigs and mirror room
Cypher Winery @ Farmstand 46 offers yummy clay oven pizzas
Dover Canyon has a great tree swing and big St. Bernard
Eagle Castle Winery you can enjoy your picnic lunch on the patio of a castle
Eberle Winery bocce ball and underground caves tour
Firestone Brewery just opened a restaurant on site
Ken Volk and Lone Madrone Wineries situated next to Fat Cat Herb Farm
LeVigne and Pomar Junction have fun old fashioned rail cars for kids to explore
Norman Vineyard offers horse shoes
Pithy Little Wine Company offers soda tasting
Robert Hall offers bocce ball & caverns
Silverhorse Winery offers bocce ball & pizza
Tobin James has free video games
Veris Cellars has a fun driving range
Via Vega Winery is situated across the street from Zoo To You (by appointment)
Wildhorse Vineyards has a yummy seasonal heirloom tomato garden
For more information visit

From world class vineyards and culinary attractions to the diverse wealth of festivals and activities, Paso Robles will have a reason for anyone to exit Highway 101 and stay and play for a while.

About Paso Robles, CA & The Travel Paso Robles Alliance
Nestled in the coastal mountain ranges of the California Central Coast, midway between Los Angeles and San Francisco, Paso Robles is a welcoming retreat that offers the authentic California experience. Founded in 2008, the Travel Paso Robles Alliance (TPRA) is a group of 19 area hoteliers with the mission to market Paso Robles as world-class visitor destination. The extensive variety of activities and experiences provide enjoyment for everyone including untouched natural beauty, more than 250 wineries, renowned cultural attractions such as nearby Hearst Castle, a bounty of fresh cuisine supplied by local organic specialty farmers, ranchers and fisherman, first-class shopping, golf and entertainment, and much more. Visitors can choose from a wide selection of accommodations, from historic hotels and boutique inns to leading brand properties and affordable, family friendly motels. For information on how to make the most of your stay in Paso Robles and to order a free visitor guide, visit, call (888) 988-PASO (7276) or email For the latest news on the area, visit, join us on Facebook and follow us on Twitter

Maryann Stansfield
Mental Marketing