Join Sunset Editors on Cultural and Adventure Tours at Sunset SAVOR the Central Coast 2011 and Experience California's Central Coast Like Never Before

Tickets for the West's newest food and wine destination mega-event are going fast

San Luis Obispo County, CA (August 17, 2011)-Riding high on the phenomenal success of last year's first-ever Sunset SAVOR the Central Coast, event organizers Sunset magazine (www.Sunset.com) and the San Luis Obispo County Visitors and Conference Bureau (www.SanLuisObispoCounty.com) have expanded opportunities for visitors to experience the quintessential California lifestyle at this destination food and wine event taking place September 29 through October 2, 2011.

"Not only is the Central Coast on the front edge of the farm-to-table movement, but it's also a stunningly beautiful region to explore," said Katie Tamony, editor-in-chief of Sunset. "We wanted to match unique cultural and adventure experiences to the food and drink that are getting the region so much attention."

Among such experiences are new "Adventure Tours" that bring visitors up-close and personal with San Luis Obispo County's natural and historic attractions, punctuated by a gourmet lunch to enhance the beauty of the surroundings. All Adventure Tours will take place Friday, September 30, from 10 A.M. to 2 P.M. and cost $50 per person. Examples include:

• A tour and lunch at the Happy Acres Family Farm (www.HappyAcresFamilyFarm.com) with Sunset Food Editor, Margo True. This small, artisan dairy in the rolling hills of Templeton nurtures over 200 goats and uses their all-natural, hormone-free milk to produce a line of high-end cheeses, ice creams, lotions, and soap. This will be a hands-on tour with opportunities to milk the goats and make cheeses. After the tour, enjoy the breathtaking countryside while savoring a beautifully prepared luncheon along with select wines from Wild Horse Winery.

• A kayak and paddleboard tour of the Morro Bay National Estuary with Sunset Publisher, Peter Medwid. The protected wetlands of the Morro Bay Estuary host one of the most remarkably rich wildlife habitats in California as a fish nursery, an important stopover on the Pacific Flyway for numerous bird species, and a marine protected area. Experienced guides will set a relaxing pace to glide along quiet waters and enjoy the great outdoors, followed by a sumptuous oyster luncheon overlooking the bay at Miss LoLa's Southside Grill.

• A gourmet lunch and coastline walk in Montaña de Oro State Park with Central Coast Outdoors Guide, John Flaherty. Montaña de Oro is among California's greatest natural treasures, with over 8,000 acres of rugged cliffs, secluded sandy beaches, coastal plains, streams, canyons and hills. This tour will explore an area long beloved of naturalists for its solitude and raw beauty, and will culminate in a gourmet lunch paired with fine local wine at Spooner's Cove.

• A hike, tour and lunch at the Point San Luis Lighthouse (www.SanLuisLighthouse.org) with Sunset Associate Garden Editor, Julie Chai. To visit the fully-restored Point San Luis Light Station is to walk back in time to the 1890s when this beacon was the main protection for ships at sea from meeting with rugged cliffs. A four mile hike from Avila Beach along a private stretch of shoreline, the Point San Luis Lighthouse will provide knowledgeable docents to guide visitors through the property, after which wine, fresh local cuisine, and an unparalleled view of the Pacific Ocean will await in the old Horn House.

In addition, the 2011 Sunset Western Wine Awards Gala will take place during the SAVOR festivities on Friday evening, September 30 from 6 P.M. to 10 P.M., under a grand tent on the historic Pismo Beach Pier. Focusing solely on wines produced in the West, Sunset Western Wine Awards are recognized as the highest honor for Western winemakers. Attendees will join Sunset Wine Editor, Sara Schneider and Sunset Editor-In-Chief, Katie Tamony, as well as a professional panel of judges including wine writers, sommeliers, and winemakers as they announce the winners throughout the evening. For $85 per person, guests will partake in a locally-sourced gourmet dinner, sip the nominated and award-winning wines, and hob-nob with the West's best winemakers.

For tickets or more information on Sunset SAVOR the Central Coast 2011 Adventure Tours or the Sunset Western Wine Awards Gala, please visit www.SavorCentralCoast.com. Tickets are also available for purchase at Farm Supply locations.

Sunset magazine has partnered with the San Luis Obispo County Visitors & Conference Bureau to launch Sunset SAVOR the Central Coast 2011. For more event information and tickets, visit www.SavorCentralCoast.com, or call 800.768.6653. Become a fan on Facebook: http://www.Facebook.com/SavorCC, or follow us on Twitter (@SavorCC). Ticket proceeds and sponsorships are considered donations to the San Luis Obispo County Visitors & Convention Bureau, a 501 c 6 non?profit tourism organization promoting San Luis Obispo County.

About Sunset magazine
Sunset magazine is the premier guide to life in the West, covering the newest and best ideas in Western home design and landscaping, food and entertaining, and regional travel in 13 Western states. Sunset and www.Sunset.com are part of the lifestyle group of magazines and websites published by the Time Inc. Lifestyle Group.

About the San Luis Obispo Visitors & Conference Bureau
The San Luis Obispo County Visitors & Conference Bureau promotes San Luis Obispo County through advertising, marketing, public relations and group sales. Its membership base is comprised of over 500 tourism industry-related businesses including lodging properties, restaurants, wineries, golf courses and retail stores. For more information on the VCB, please visit www.SanLuisObispoCounty.com or contact Molly Morrison Cano at (805) 781-2531 or MollyM@SanLuisObispoCounty.com.CONTACT:


Linda Sanpei
Parker Sanpei & Associates
(805) 543-2288
Linda@ParkerSanpei.com
www.ParkerSanpei.com

Dana Smith
Dadascope Communications for Sunset
(510) 524-2066
Dana@Dadascope.com
www.Dadascope.com