San Luis Obispo County Celebrates National Tourism Week

Tourism is San Luis Obispo County's Largest Revenue Generating Industry

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Did you know: The SLOCVCB has been successfully positioning, branding and promoting San Luis Obispo County as a choice destination for regional, national, and global visitors for 28 years? Help us celebrate National Tourism Week, May 5 - 13, 2012.

Tourism is currently the number one industry in San Luis Obispo County with visitor spending totaling $1.1 billion in 2010. In addition, industry earnings generated by travel and tourism spending reached $390 million and industry employment generated by travel spending was just over $15.4 billion. This week recognizes the economic benefits tourism brings to San Luis Obispo County's local communities.

The SLOCVCB has been successfully positioning, branding and promoting San Luis Obispo County as a choice destination for regional, national, and global visitors for 28 years.

In partnership with Sunset Magazine the SLOCVCB will be presenting Sunset SAVOR the Central Coast, September 27 - 30, 2012. The annual food and wine event is expected to attract upwards of 9,000 visitors to the area. In 2011 the event boosted the local economy by $2.93 million, a 22% increase from the inaugural event in 2010.

"SAVOR is the type of event that falls in line with our mission to create an experience and market the county as a choice destination leveraging our key assets of food, wine and a lifestyle the traveler seeks," said Stacie Jacob, Executive Director of the SLOCVCB. "National Tourism Week celebrates the people who visit here, the workforce that provides service for them and the development created as a result. The goal is an economically viable industry supporting our community," stated Jacob.

On a national level, travel and tourism generated $1.9 trillion in economic output for the U.S. economy in 2011. The industry also represents one of America's largest employers, supporting 14.4 million jobs (including 7.5 million directly in the travel industry and 6.9 million in other industries). Direct spending by domestic and international travelers averaged $2.2 billion a day, $92.8 million an hour, $1.5 million a minute and $25,700 a second.

"Travel is a force that can drive our nation's economic recovery. It is one of the healthiest sectors of our economy in terms of job creation and hiring, employing one out of every nine Americans," said Roger Dow, president and CEO of the U.S. Travel Association, the umbrella organization representing the U.S. travel industry.