FOR IMMEDIATE RELEASE February 3, 2011
CONTACT:
Molly Morrison
San Luis Obispo Visitor and Conference Bureau
805-781-2531
mollym@sanluisobispocounty.com

Dana Smith
Dadascope Communications for Sunset
(510) 524-2066
dana@dadascope.com

San Luis Obispo County Welcomes Back Sunset's Savor the Central Coast to
America's Happiest City

Sunset's Second Annual Destination Food & Wine Event will Celebrate the Beauty and Bounty of California's Central Coast September 29-October 2, 2011

Event to feature 200 wineries, celebrity chefs, adventure and culinary tours, star-studded events, and Sunset's Western Wine Awards Gala.

(Menlo Park and San Luis Obispo County, CA) - Sunset magazine (www.sunset.com), the premier guide to life in the West, today announced that it will return to the Central Coast this fall to host the second annual Savor the Central Coast. Savor the Central Coast is an extraordinary food and wine event that will be held throughout San Luis Obispo County September 29 - October 2, 2011. San Luis Obispo was recently named "America's Happiest City" by Oprah, giving attendees another terrific reason to come explore this beautiful and unique location.

For the second year in a row, Sunset has partnered with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB) on the creation of a world-class food and wine event that caters to aficionados in search of the hottest culinary and wine trends from across California and the entire West Coast. From the historic 13,000 acre Santa Margarita Ranch to charming seaside towns, inland villages, and bucolic Central Coast wine country, Savor will showcase San Luis Obispo County's scenic beauty, growing wine region and gourmet cuisine.

In its first year, Savor the Central Coast attracted over 7,200 attendees, who enjoyed richly?layered and authentic experiences, featuring 150+ regional vintners, acclaimed master chefs, the region's best restaurants, and interactive seminars with Sunset's expert editors. Highlights of the 2011 four-day culinary extravaganza include:

• Sunset's Western Wine Awards Gala
• The Gourmet Marketplace, offering a grand tour of the Central Coast's top wineries- Monterey to Ventura-all in one stop
• A thrilling selection of culinary tours, winemaker dinners, and regional adventures
• Demonstrations from the West's top chefs, winemakers, and Sunset's expert editors
• Star-studded VIP events

"In its premier year, Savor the Central Coast surpassed expectations and emerged a new contender in world-class epicurean and lifestyle events," said Katie Tamony, Sunset editor-in-chief. "There simply isn't another event that combines this caliber of food and wine, sense of adventure and extraordinary natural beauty."

"Life is different in the West and Savor the Central Coast is the perfect celebration of the flavors, scenery, people, and lifestyle that makes living here so special," said Barb Newton, president, Sunset Publishing.

"The San Luis Obispo County Visitor and Conference Bureau is thrilled to extend our successful partnership with Sunset Magazine and welcome everyone back to this breathtaking setting for a second year of unparalleled food, wine, and tourism," said Noreen Martin, president San Luis Obispo Visitor and Conference Bureau. "An event of this quality and magnitude is destined to attract more visitors to San Luis Obispo County."

For more event information, contact Molly Morrison, 805-781-2531, mollym@sanluisobispocounty.com. For sponsorship information, contact Steve Burns, 707-938-9703, steve@odonnell-lane.com.

About Sunset Magazine
Sunset magazine is the premier guide to life in the West, covering the newest and best ideas in Western home design and landscaping, food and entertaining, and regional travel in 13 Western states. Sunset and sunset.com are part of the Lifestyle group of magazines and websites published by the Time Inc. Lifestyle Group.