Frequently Asked Questions


What is a Destination Management Strategy?

Visit SLO CAL’s Destination Management Strategy will assess the current state of our local tourism industry and work in partnership with the community to proactively map the evolution, marketing and management of our destination 20-30 into the future.    


Why is Visit SLO CAL undertaking this effort?

Visit SLO CAL is proactively leading this effort to identify ways to protect, improve and enhance the region’s long-term quality of life and economic prosperity. As tourism has grown worldwide, destinations that failed to plan for sustainable growth have encountered adverse effects on community and natural resources. Over the coming decades, San Luis Obispo County is facing a number of economic changes and challenges, including the forthcoming closure of Diablo Canyon. With tourism serving as the largest local economic driver outside of agriculture, there is significant interest in how a stronger and smarter tourism industry might help mitigate these impacts. Visit SLO CAL’s Destination Management Strategy will provide the community and tourism industry with a 20-30 year action plan for responsibly stewarding our destination and promoting the economic health of our region.


Who is involved in developing the strategy?

The Destination Management Strategy is a partnership between Visit SLO CAL and the community.  Over the coming months, the project team will directly engage hundreds of stakeholders across the county through a variety of interviews, meetings, events and electronic surveys. The Destination Management Strategy will be developed with input from representatives from key industries and community sectors, including agriculture, environment, small business, arts & culture, technology, education, government, non-profit and tourism, as well as seeking input from all local residents.

To assist us in this project, we have engaged world-renowned destination management experts, Resonance Consultancy.


What is the process and timeline?

A comprehensive DMS process typically takes between 9-12 months. A detailed project work plan and calendar can be viewed on the DMS Project Timeline page.


Who benefits from this?

As a community-driven process, the Destination Management Strategy will benefit the residents of San Luis Obispo County.  By proactively mapping the future of our destination over the next 20-30 years, we can protect our quality of life and plan for sustainable economic growth.


Who is paying for this?

The Destination Management Strategy is privately funded by Visit SLO CAL’s investors who collect an assessment paid by visitors who stay in local lodging establishments.


Who will have access to the final results?

We are committed to a transparent and inclusive process and look forward to sharing updates and the final results with the public. We will do this by posting information on the project page of our website, as well as through community and media outreach.