Founded by a couple of Paso Robles winemaking pioneers, Whale Rock Music & Arts Festival organically came about by way of Niels and Bimmer Udsen’s longtime commitment to supporting the arts and their local community.
The Udsens established Castoro Cellars in 1983, and together with sons Luke and Max and daughter in law Lauren threw a-Rockin' 30th-anniversary party they called Beaverstock in 2013. The event was such a hit that they decided to make it an annual gig, and have been at it ever since. Growing considerably over its first four years, Beaverstock attendance hit a record 4,000 in 2016.
The family changed the name of the festival in 2017, courtesy of the Woodstock folks and their attorneys taking issue with the Beaverstock moniker. Whale Rock Music & Arts Festival was their natural choice, as the event takes place in the Udsen’s Whale Rock Vineyard. No matter the name, the spirit, format, and soul of the original event lives on.
Proceeds from the inaugural fest were donated to MUST! Charities, a local non-profit that supports underprivileged children in the local community. The family has continued that benevolent tradition each year, donating proceeds to both the Templeton Education Foundation and the Templeton High School Band. The Udsens are proud to say that contributions to date total more than $70,000!