Annual "Light Up the Downtown" Holiday Celebration!


  • Presented By: City of Atascadero
  • Dates: December 4, 2020
  • Location: City of Atascadero
  • Address: 6500 Palma Ave. Atascadero, CA 93422
  • Phone: (805) 470-3490
  • Time: 5:00 PM to 8:00 PM

The City of Atascadero is hosting its annual Holiday First Friday event kicks off in the Downtown! You can sip and shop with the Atascadero Chamber of Commerce’s ever-popular Art, Wine & Brew Tour! The “Fairweather Four” Barbershop Quartet will be strolling through the downtown and serenading shoppers and families to get everyone in the holiday spirit. At 6 pm, gather in the Sunken Gardens area in front of Historic City Hall as our City officials and the community counts down to the lighting of our beautiful building. Soon after the lights come on, Santa and Mrs. Claus will be arriving via an antique Model-A fire truck to the tune of “Here Comes Santa Claus.” You will then be invited to visit Santa and Mrs. Claus until 8 pm at the North Pole entrance located at the back of City Hall that faces Atascadero Middle School.

A great line up of Community Entertainment including caroling from the Atascadero High School Show Choir and Fine Arts Academy Honor Choir along with the Atascadero Community Band, followed by Medina Light Show Designs playing holiday favorites! The fun continues with complimentary tours of City Hall with three scheduled tours at 5:30 pm, 6:30 pm and 7 pm by our Atascadero Historical Society docents. Complimentary rides on the Model-A Firetruck around Sunken Gardens. Complimentary Hot Chocolate (while supplies last!). Fun for the entire family to enjoy and the event is Free!

Art & Wine Tour tickets are available for purchase on the day of, at select locations. Tickets include a commemorative wine glass and wristband that entitles you to enjoy a variety of merchants serving wine throughout the downtown. A great way to enjoy shopping and strolling the downtown along with enjoying the festivities of the season! For ticket information, go to OR Call (805) 466-2044. 

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