Airplane in pink skies
more in: Explore SLO CAL
more in: Places to Stay
more in: Things to Do
more in: Eat & Drink
more in: Events & Festivals
more in: Plan Your Trip


Visit SLO CAL Tourism Exchange

In the framework of the National Travel & Tourism Week, Visit SLO CAL hosts our annual Tourism Exchange. Join us as we highlight the accomplishments of the past year and outline the major initiatives for the year ahead. Hear from industry leaders during educational sessions that will help build your business for tomorrow as we grow our destination together.
This year, the Tourism Exchange will be hosted at the Embassy Suites in San Luis Obispo on May 8th, 2018 from 11:00 am to 4:30 pm. 

Click here to get your tickets, today!

Visit SLO CAL Tourism Exchange 2018 Flyer

Keynote Speakers

Chuck Davison, President & CEO
State of the County Tourism Address - Chuck Davison, President & CEO,         Visit SLO CAL

Chuck Davison serves as President & CEO of Visit SLO CAL , a role he eagerly accepted in April of 2015. Chuck led the research, groundwork, approval and implementation process for San Luis Obispo County’s first countywide Tourism Marketing District, which was established in 2015, increasing the district budget by 400%. Chuck’s passion, drive and results-oriented approach has steered several key initiatives in the first two years of Visit SLO CAL’s Tourism Marketing District. Under Chuck’s leadership, the organization has developed and launched a new brand, expanded into international markets and increased air service development with the addition of new regional flights for the first time in 10-years, positioning the organization for success in the years to come.

Chris Fair, Resonance Consultancy
Destination Management Strategy Keynote - Chris Fair, President & CEO, Resonance Consultancy

A futurist, strategist and facilitator, Chris holds a Masters degree in Studies of the Future and has married his marketing expertise with futures methodologies to help a wide variety of clients envision and create development strategies, plans, policies and brands that shape the future of places around the world. As president of Resonance Consultancy, Chris leads a team that has completed more than 100 visioning, strategy, planning, policy and branding projects.


Educational Sessions

Session 1: Why Customer Experience Management is More Critical Than Ever


Sara Djubek, Signature WorldwideSara Djubek, National Director of Sales, Hospitality, Signature Worldwide

Customer experience management has become a critical differentiation in today’s highly-competitive, hyper-connected global hospitality marketplace. As a part of the travel and hospitality industry, visitors expect good customer service, but you can differentiate yourself by creating exceptional customer experiences. Discover how to drive, coach and reward employee delivery of legendary service at every customer touchpoint. Signature Worldwide is a leader in providing sales and customer service training to Fortune 500 companies and global brands in more than 50 countries. By creating an environment that embraces communication, transparency, the spirit of giving and recognition of great work, Signature employees are empowered and inspired to help clients create legendary experiences.

Session 2: Protecting Your Reputation: The How & Why of Managing Your Online Brand 


Caitlin Martz - TurnerCaitlin Martz, Senior Account Supervisor, Turner Public Relations

A Public Relations professional, Caitlin specializes in tourism, luxury hospitality and tour operators, with a focus on media relations, strategy, and client relations. Caitlin’s deep background in the hospitality, tourism and culinary worlds means that she consistently delivers precise strategic execution and coverage in key publications such as Outside, The New York Times, AFAR and more. A California native (born and raised in Los Angeles), Caitlin has an innate love for the outdoors.





Jennifer Walker, Visit CaliforniaJennifer Walker, Director of Brand Advertising, Visit California

Jennifer Walker has over 20 years of experience working for destination marketing organizations, full-service advertising agencies and with globally recognized brands. Originally from Ventura, California, Jennifer serves as Director of Brand Advertising for Visit California. In her role, she leads the brand agency-of-record in development of all consumer advertising activity in the U.S., Canada, Mexico, the United Kingdom, Australia and China, oversees Visit California’s annual program budgets totaling nearly $70 million and drives strategic planning, program evaluation and reporting for the organization. Jennifer recently joined Visit California from Visit Santa Barbara, where she served as Vice President of Marketing and Strategy.

Session 3: SLO CAL's Cannabis Evolution

With Proposition 64 now in effect, all 7 municipalities and the  SLO County unincorporated area are approaching the issue of cannabis legalization differently. Hear from a panel of experts about the expected impact of cannabis, the intersection of cannabis and tourism, and what the future of this “growing” industry will look like in SLO CAL.

SEAN DONAHOE, Owner - Operative Campaigns LCC

Sean Donahoe owns and operates Operative Campaigns LLC, which provides Strategic Guidance, Business Development, and Governmental Relations services to private clients and the general public. After a career in international relations and political campaigns, in 2012 he turned his skills to organizing in the cannabis industry, beginning with labor and patients rights projects and then moving on to help guide cannabis industry trade associations. After co-founding the California Cannabis Industry Association, he moved on in 2014 to form a consulting firm where he currently uses his background in political consulting and issue advocacy to assist clients in their navigation of state and local politics. Sean has also contributed his time as a Local Politics Adviser to the California Growers Association, as Vice Chair of the Brownie Mary Democrats of California, as a commissioner to the City of Oakland’s Cannabis Regulatory Commission, and as a mentor at the Gateway startup accelerator in Oakland.

George Christie
GEORGE CHRISTIE, President - Wine Industry Network

George Christie has been involved in nearly every aspect of the wine industry, from vineyard operations and grower relations to distributor realignments and national marketing campaigns. In 2008, George and his wife Tami, along with the Saini Family, partnered to create Saini Vineyards, a winery specializing in Old Vine Zinfandel from Dry Creek Valley. In 2009, with Elizabeth 'E' Slater, George launched the Wine Industry Network (WIN). What began as an online directory has evolved over the years into one the leading B2B marketing and media companies serving the wine industry.  WIN works with over 600 industry product and service providers and produces the WIN Expo, the 2nd largest trade show for the wine industry, along with the Wine & Weed Symposium, the Wine Industry Advisor and the Afternoon Brief, a daily news email with over 35,000 industry subscribers.



CYNTHIA GONZALEZ, Founder/CEO, Elite Care California

Cynthia Gonzalez is the CEO and Founder of Elite Care California, one of California’s first female-owned and operated Non-Storefront Retail M9 licensees. For her extensive background in cannabis, she is deemed a “cannabisseur.” Cynthia has been a forceful evangelist, advocate and social policy change instrument for medical cannabis. Her tireless work fighting at the state level for the inclusion of a delivery component in our state licensing regulatory framework has resulted in thousands of new careers in the Medical Cannabis Delivery model. This led to the present State Cannabis Regulations which now include delivery services.


Get your tickets today!

Visitors Magazine
Plan Your Adventure Today
get my guide
book your stay