Digital information is now the mainstay of modern life, and Google is the tool by which most consumers access that digital information. In fact, Google is responsible for 96% of all smartphone* search traffic, and 94% of total organic traffic*.  

In September 2019, Visit SLO CAL collaborated with destination partners to host a FREE digital education workshop for local businesses on how to expand exposure within Google’s products and improve conversion of digital audiences to actual customers.

At the four in-person workshops, Miles Partnership, Visit SLO CAL's digital agency, provided tactical training and how-to documents covering tips and best practices for getting the most out of opportunities within Google My Business. Topics covered included:

• Claiming and managing your account
• Obtaining and responding to reviews
• Tips to improve your photography
• Adding 360 images & video
• Removing photos from your listing
• Leveraging Local Guides
• Getting the most from Posts
   

If you were unable to attend one of the workshops or are looking for a refresh on the content covered, you can check out this recorded education workshop.