1st annual Branch Mill Music...
SMV Presents and Branch Mill Organic Farm are pleased to...Read More
Some of the most getaway-worthy views in SLO CAL are best seen from behind the wheel. Grab your keys, flip-flops and sunglasses, and discover the secrets of SLO CAL on a leisurely drive along California's most iconic drive. With access to restaurants, wineries, breweries, boutiques, wildlife and views that beg for a pit stop, you'll see why this autoroute is one of the most justifiably famous (and must-dos) for travelers.
Rediscover the beauty of iconic California Highway 1. Welcome unexpected adventures and take time to do the things that matter most here in SLO CAL, where life's too beautiful to rush®.
A quick drive north from Hearst Castle, Ragged Point provides breathtaking coastal wonders along California’s iconic Highway 1.Continue Reading About Ragged Point
San Simeon is home to world-famous Hearst Castle, known for its towering terraces, picturesque pools, lush gardens and opulent art collection.Continue Reading About San Simeon
The artistic hamlet of Cambria is famous for its dramatic coastal landscape, nested where ocean meets pine forests. Chock-full of character with historic architecture, downtown art...Continue Reading About Cambria
Step back in time in Harmony. Known for its teeny-tiny population of 18, Harmony boasts a big heart and an even bigger heritage.Continue Reading About Harmony
Derived from the Native American word “kayak,” Cayucos is still a relatively secret coastal destination. Those that are familiar, however, love this community for its laid-back...Continue Reading About Cayucos
Morro Bay is alive with family-friendly activities, heightened by sun and sand.Continue Reading About Morro Bay
A calming bayside oasis awaits in Los Osos + Baywood Park, home to Montana de Oro State Park, where wildflowers flourish in the spring and tide pools capture your curiosity.Continue Reading About Los Osos & Baywood Park
Touted as one of the “Happiest Places in America,” San Luis Obispo is a special town full of outdoor epicurean and cultural adventures.Continue Reading About San Luis Obispo
Classic California is alive at Pismo Beach and Shell Beach, popular SLO CAL beach towns, each with their own energetic vibe.Continue Reading About Pismo Beach
Nestled on the famous Highway 1 between Oceano and Pismo Beach, Grover Beach is home to unique experiences. This family-approved destination is known for its undulating sand dunes,...Continue Reading About Grover Beach
Observe the tiny, delicate marine life in the vast tide pools located in Montana De Oro State Park.
Founded in 1772, the mission is located in downtown San Luis Obispo, merging the history of the past with the present.
This scenic landmark has 1,400 acres of open space and offers a waterfront view to enjoy the outdoors and wildlife.
Just off Highway 1, this is the perfect spot for day hikes and panoramic views of the Pacific.
Hearst Castle is a central coast must-see with its renowned art collection, architecture, and coastal view.
These cute sea animals love to lounge on the beach which makes San Simeon the perfect spot for viewing and up close...
This preserved beach provides the perfect getaway from the crowds and nearby shopping and dining.
Experience a thrill by kayak through the caves or enjoy the serene view from the park.
Swim, surf, make a bonfire or simply sit down and watch the ocean in one of these unique beaches.
While touring Highway 1, grab a paddle and take a day to kayak your worries away.
Savor the local wine creations that will keep you coming back for years to come.
Find hiking trails to fit any itinerary.
Find hotels, motels, vacation rentals, bed & breakfasts and RV parks.
Relax with a glass of wine for a sit-down dinner or grab a bite to go and keep exploring.
Walking the grounds of Piedras Blancas Light Station feels like being transported to another world.Read More
SLO CAL tasting rooms offer up fab views, family fun, live music, food and so much more SLO CALRead More