Visit SLO CAL at IPW

May 3-7, 2024

Located on the Central California Coast, SLO CAL (San Luis Obispo County) is the premier destination for active families, romantic getaways and those looking for adventure. From 80 miles of pristine beaches to vast rolling vineyard-covered hills, SLO CAL offers endless opportunities for fun and relaxation!

Learn more about San Luis Obispo County and SLO CAL’s booth partners at IPW below

Visit Atascadero

Atascadero is where country and funky collide. With hiking trails, craft beer, and wine, and only 25 minutes from the beach, visitors will discover unmatched authenticity in a community that's finding its groove. So, come get down and go All In.

Stay at the Holiday Inn Express & Suites - Atascadero 

Experience a blend of modern comfort and award-winning wine country hospitality.  Our centrally located hotel in Atascadero, SLO County is your relaxed Central Coast destination surrounded by wineries, breweries and minutes to the coast and area attractions.

Stay at KSL Resorts

KSL Resorts offers a collection of upscale and distinctive properties that capture the essence of SLO CAL. From beachfront gems to serene wine country retreats, the KSL portfolio caters to travelers of every kind. With exceptional amenities and personalized service, KSL Resorts are ideal destinations for unforgettable getaways.

Visit Morro Bay

Morro Bay is a seaside getaway located right off scenic Highway 1 on the Central Coast of California. More than that, it’s a backdrop for the perfect coastal adventure.

Travel Paso

Escape to the majestic rolling hills and celebrated wineries of Paso Robles. Located midway between Los Angeles and San Francisco and bordered by coastal Highway 1 and the 101, Paso Robles is California wine country with beach access and Michelin stars. A community of cowboys and innovators, it's where world-class food, wine and art meet small-town charm.

Experience Pismo Beach 

Update intro to: Pismo Beach, a classic beach town, is located on California’s famous central coast, halfway between San Francisco and Los Angeles along Pacific Coast and 101 Highways. Pismo Beach offers long white beaches perfect for taking a pleasant stroll or for just enjoying the spectacular views of the sunset.

Visit San Luis Obispo 

San Luis Obispo, in the heart of SLO CAL, blends historic charm with a progressive spirit. It offers California's best without city rush. Charming shops, eateries, and an outdoor lifestyle define the relaxed SLO Life for locals and visitors.


The Visit SLO CAL Sales team supports the travel trade, tour operators and travel agents from around the world and is the perfect location for your groups and FITs. From Laid-Back Luxury Itineraries, Thematic Trails, Exploring SLO CAL Virtually and more we have you covered for all the inspiration you need.