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Board & Committees

Visit SLO CAL is privileged to be supported by a dedicated and talented group of professionals who serve on our Board of Directors, Marketing Committee and Advisory Committee. These committee members devote a great deal of time to assist with organizational decisions and direction, and through their own initiatives, support tourism in SLO CAL

The Visit SLO CAL Board of Directors reviews key strategies throughout the year. The Board includes representatives from each community and type of lodging business, as described below. Each community defines the designated lodging constituent to serve as their appointed member of the Board, which makes up the first eight (8) seats, one (1) representative at-large is appointed by the County Board of Supervisors and the remaining six (6) seats are elected by the Board. The Board meets bi-monthly at locations throughout the County.

The Visit SLO CAL Marketing Committee reviews the marketing priorities of the Board of Directors and considers the goals, objectives, strategies and tactics to implement the initiatives outlined in our Strategic Plan to advise Visit SLO CAL’s marketing programs. The Marketing Committee consists of destination managers and marketing professionals who have been selected through an application process that is managed and reviewed by the VSC Board of Directors and staff. The Marketing Committee meets monthly at locations in San Luis Obispo.

The Visit SLO CAL Advisory Committee is comprised of elected officials and city managers, who participate in semi-annual meetings and liaise back to the communities they represent with programming updates and overall metrics demonstrating the impacts of the TMD on the County and cities.



Clint Pearce, Madonna Inn, San Luis Obispo (—June 2019) • Chair
John Arnold, Holiday Inn Express, Paso Robles (—June 2018) • Vice Chair
Aaron Graves, The Rigdon House, Cambria (—June 2018) • Treasurer
Lori Keller, Martin Resorts (—June 2020) • Secretary
Jay Jamison, Pismo Coast Village, Pismo Beach (—June 2019) • Past President
Jim Hamilton, County At-Large Appointee (—June 2020)
Kathleen Bonelli, Paso Robles Vacation Rentals (—June 2019), Paso Robles
Mark Eads, SeaVenture Beach Hotel, Pismo Beach (—June 2019)
Sarah Maggelet, Sarah's Suite (—June 2019)
Sam Miller, Holiday Inn Express, Grover Beach (—June 2018)
Nipool Patel, Lamplighter Inn & Suites, San Luis Obispo (—June 2020)
Val Seymour, The Front Street Inn & Spa, Morro Bay (—June 2020)
Amar Sohi, The Holiday Inn Express & Suites, Atascadero (—June 2020)
Roger Wightman, Sandcastle Inn, Pismo Beach (—June 2018)


Audrey Arellano, Cambria Inns
Ashlee Akers, Verdin
Jim Allen, Hearst Castle
Terrie Banish, City of Atascadero
Jocelyn Brennan, Arroyo Grande & Grover Beach Chamber of Commerce
Molly Cano, City of San Luis Obispo
Cheryl Cuming, Unincorporated County Business Improvement District (CBID)
Christen Goldie, The Apple Farm
Gordon Jackson, Pismo Beach CVB
Lori Keller, Martin Resorts
Jennifer Little, City of Morro Bay
Courtney Meznarich, AMF Media Group
Heather Muran, San Luis Obispo Wine Country Association
Jennifer Porter, Paso Robles Wine Country Alliance
John Sorgenfrei, TJA Advertising
Danna Stroud, Travel Paso
Jill Tweedie, Breakaway Tours & Event Planning


Jim Bergman, City Manager, City of Arroyo Grande
Matthew Bronson, City Manager, City of Grover Beach
Scott Collins, City Manager, City of Morro Bay
Lynn Compton, Supervisor, County of San Luis Obispo
Thomas Frutchey, City Manager, City of Paso Robles
Barbara Harmon, Council Member, City of Arroyo Grande
Wade Horton, County Administrative Officer, County of San Luis Obispo
Erik Howell, Mayor Pro Tem, City of Pismo Beach
Derek Johnson, City Manager, City of San Luis Obispo
Jim Lewis, City Manager, City of Pismo Beach
Tom O'Malley, Mayor, City of Atascadero
Steve Martin, Mayor, City of Paso Robles
Heidi Harmon, Mayor, City of San Luis Obispo
Rachelle Rickard, City Manager, City of Atascadero
Mariam Shah, Mayor Pro Tem, Grover Beach
Red Davis, Council Member, City of Morro Bay


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