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Board & Committees

Visit SLO CAL is privileged to be supported by a dedicated and talented group of professionals who serve on our Board of Directors, Marketing Committee and Advisory Committee. These committee members devote a great deal of time to assist with organizational decisions and direction, and through their own initiatives, support tourism in SLO CAL

The Visit SLO CAL Board of Directors reviews key strategies throughout the year. The Board includes representatives from each community and type of lodging business, as described below. Each community defines the designated lodging constituent to serve as their appointed member of the Board, which makes up the first eight (8) seats, one (1) representative at-large is appointed by the County Board of Supervisors and the remaining six (6) seats are elected by the Board. The Board meets bi-monthly at locations throughout the County.

The Visit SLO CAL Marketing Committee reviews the marketing priorities of the Board of Directors and considers the goals, objectives, strategies and tactics to implement the initiatives outlined in our Strategic Plan to advise Visit SLO CAL’s marketing programs. The Marketing Committee consists of destination managers and marketing professionals who have been selected through an application process that is managed and reviewed by the VSC Board of Directors and staff. The Marketing Committee meets monthly at locations in San Luis Obispo.

The Visit SLO CAL Advisory Committee is comprised of elected officials and city managers, who participate in semi-annual meetings and liaise back to the communities they represent with programming updates and overall metrics demonstrating the impacts of the TMD on the County and cities.



Clint Pearce, Madonna Inn, San Luis Obispo (—June 2022) • Chair
Mark Eads, SeaVenture Beach Hotel, Pismo Beach (—June 2022) • Vice-Chair
Hemant Patel, Comfort Inn, Morro Bay (—June 2020) • Secretary
Aaron Graves, The Rigdon House, Cambria (—June 2020) • Treasurer
Jay Jamison, Pismo Coast Village, Pismo Beach (—June 2022) • Past President
Alma Ayon, Sundance Bed & Breakfast (—June 2021)
Jed Bickel, SeaCrest Oceanfront Hotel (—June 2021)
Kathleen Bonelli, Paso Robles Vacation Rentals (—June 2022)
Jim Hamilton, County At-Large Appointee (—June 2020)
Sam Miller, Holiday Inn Express, Grover Beach (—June 2021)
Nipool Patel, Lamplighter Inn & Suites, San Luis Obispo (—June 2020)
Amar Sohi, The Holiday Inn Express & Suites, Atascadero (—June 2020)
Toni LeGras, Beachside Rentals, Unincorporated SLO County (—June 2022) 
Victor Popp, La Quinta Inn & Suites, Paso Robles  (—June 2022)
Open Seat, Arroyo Grande Appointed Lodging Seat (—June 2021)


Audrey Arellano, Cambria Inns
Ashlee Akers, Verdin
Jim Allen, Hearst Castle
Terrie Banish, City of Atascadero
Jocelyn Brennan, South County Chambers of Commerce
Molly Cano, City of San Luis Obispo
Cheryl Cuming, Unincorporated County Business Improvement District (CBID)
Janine Dion, Boutique Hotel Collection
Gordon Jackson, Pismo Beach CVB
Lori Keller, Blu Hotel Management 
Jennifer Little, City of Morro Bay
Joel Peterson, Paso Robles Wine Country Alliance
Lindsey Roberts, Martin Resorts
John Sorgenfrei, TJA Advertising
Anne Steinhauer, SLO Wine Country Association
Danna Stroud, Travel Paso
Jill Tweedie, Breakaway Tours & Event Planning


Wade Horton, County Administrative Officer, County of San Luis Obispo
Lynn Compton, Supervisor, County of San Luis Obispo
Jim Bergman, City Manager, City of Arroyo Grande 
Lan George, Councilmember, City of Arroyo Grande
Rachelle Rickard, City Manager, City of Atascadero
Heather Newsom, Councilmember, City of Atascadero
Matthew Bronson, City Manager, City of Grover Beach
Desi Lance, Councilmember, Grover Beach
Scott Collins, City Manager, City of Morro Bay
Red Davis, Councilmember, City of Morro Bay
Thomas Frutchey, City Manager, City of Paso Robles
Steve Martin, Mayor, City of Paso Robles
Jim Lewis, City Manager, City of Pismo Beach
Erik Howell, Mayor Pro Tem, City of Pismo Beach
Derek Johnson, City Manager, City of San Luis Obispo
Heidi Harmon, Mayor, City of San Luis Obispo


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