Visitor's Magazine
Plan Your Adventure Today
Destination Summit 2016
Thank you to all who attended Visit SLO CAL's annual Tourism Exchange on Friday, May 6, 2016 at the Fremont Theatre in San Luis Obispo. This year's Tourism Exchange featured presentations from Visit San Luis Obispo County, Merrill Research, CBRE and Visit California. For those who were unable to attend, we recorded the sessions, and have posted the videos from all sessions and presentations below:
CHUCK DAVISON, PRESIDENT & CEO, VISIT SLO CAL
Visit SLO CAL’s Chuck Davison showcases achievements and major initiatives from the Tourism Marketing District’s first year in an overview of the state of the County tourism industry, and discusses the strategic plans that will move San Luis Obispo County tourism forward in Year Two.
Year-in-Review Recap Video | Presentation
PATRICK MERRILL, CO-FOUNDER/GENERAL PARTNER, MERRILL RESEARCH
Merrill Research Partner, Patrick Merrill presents the results of Visit SLO CAL's groundbreaking feeder market Awareness Study. Be the first to see what those living in San Francisco, Los Angeles, Central Valley, San Diego, Phoenix, Las Vegas and Seattle think of San Luis Obispo County as a destination and how we can use this research to better target and attract visitors from these areas.
BRANDON FEIGHNER, DIRECTOR, CBRE HOTELS, VALUATION AND ADVISORY SERVICES
As the Director of CBRE Hotels, Valuation and Advisory Services (which acquired PKF), Brandon Feighner is tasked with tracking and forecasting the lodging industry. With more than ten (10) new lodging properties scheduled or under construction in our county, many are asking what effects will this additional supply have on demand? In this presentation, Feighner provides an important San Luis Obispo County lodging forecast through 2017.
Caroline Beteta, President & CEO, Visit California
One of the most highly regarded tourism leaders in the country, Caroline Beteta heads up the nonprofit organization created to market California as a premier travel destination and to increase the state’s share of tourism-related revenues. With an annual marketing budget of over $100 million dollars, Visit California is on the forefront of tourism marketing's best and most cutting-edge practices. In this presentation, Caroline Beteta provides an update on the State of Tourism in California, major statewide initiatives impacting areas like SLO County and the difference Visit California is making with the passage of Dream Big.
