SLO CAL’s Events & Festivals Strategy is the result of a collaborative effort based on the participation of multiple individuals representing destination partners, event organizers and community leaders. Ensuring that all of our DMO partners are aligned, ensures that we drive new countywide visitation, achieve incremental growth in the economic impact of tourism, and enhance residents’ quality of life. VSC's Events & Festival Strategy creates a ‘something for everyone’ approach, enhancing resident pride in the region’s unique, mixed-event offerings.
Building off of this strategy for existing and future events that attract overnight visitors to the county, more efficiently utilize off-peak periods, drive collaboration for a positive economic outcome, Visit SLO CAL has developed tools to assist you for event support and investment.
