Brand Style Guide


Visit SLO CAL views our branding as essential to the SLO CAL travel experience and story. This requires strict cooperation and dedication to our brand standards by our staff and those who use our branding in their marketing efforts. For information and guidelines about the SLO CAL brand, please view our Brand Style Guide.  

If you are not currently a member of Visit SLO CAL and would like to use the Visit SLO CAL brand as part of your marketing efforts, we request that you send us an email at, or call us at 805.541.8000.

To download a .png of the SLO CAL logo in navy, click here. Find the SLO CAL logo in all color options here.


VSC Corporate Logo