Fall 2017 Industry Educational Symposium

Thank you to all who attended the fourth edition of Visit SLO CAL's quarterly industry educational symposiums on Thursday, September 21, 2017, at the Embassy Suites in San Luis Obispo.

The symposium series is designed to cover important and timely industry topics, focused on two key goals: 1) perfecting operational effectiveness, and 2) increasing revenue.

This symposium featured presentations about guest travel trends, our partnership with Visit California, how to work with China tour operators and the current challenges that communities and lodging partners are facing in the short-term home rental space.

For those who were unable to attend, we recorded the sessions, and have posted all the presentations below. The recorded sessions will be posted soon.

CHUCK DAVISON, VISIT SLO CAL

Chuck Davison, President & CEO of Visit SLO CAL provided an overview of current VSC initiatives, including air service development, brand research, Highway 1 communication and marketing efforts, strategic partnerships and new projects on the horizon, including the build-out of our new website.

 

brian wright, Visit california

Brian Wright, Director of DMO & Executive Relations at Visit California, discussed the impact of tourism for SLO CAL and California as a whole, and described the value of Visit SLO CAL's partnership with Visit California.

 

Matt Clement, Arrivalist

Matt Clement, Director of Marketing at Arrivalist, presented on SLO CAL guest travel trends, such as booking windows, market strength and other learnings from SLO CAL’s recent advertising campaign.

 

Rhodesia Perry, JBS Hotels

Rhonesia Perry, Contracting Manager at JBS Hotels, discussed how to work with China receptive operators and take advantage of this growing international market.

 

Ulrik Binzer, Host Compliance

Ulrik Binzer, CEO and Founder of Host Compliance, addressed the current challenges that communities and lodging partners are facing in the short-term home rental space, and their efforts to ensure compliance in the area.