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Visit SLO CAL Reports

Visit SLO CAL is determined to keep our partners apprised of the efforts of our organization. Complete transparency is important to us, so we invite you to review the reports below and see how they can benefit your businesses’ marketing efforts. 

Staff Reports
Each month, our team publishes a Staff Report that highlights accomplishments and ongoing projects for the Visit SLO CAL team. The reports are posted on our website the Friday before each Board Meeting. Click here to access these Staff Reports (LINK TO STAFF REPORTS)

Annual Report
Each year, Visit SLO CAL creates our Annual Report. The Annual Report is a tool that we use to gauge our accomplishments for the previous fiscal year. It is extremely important to us that our projects remain in cooperation with our Strategic Plan. Demonstration of Strategic Plan initiatives are clearly explained in our Annual Report. This report is published each year in September, after it is approved by our Board of Directors. 

Year In Review Report Card
The Year in Review Report Card every year in advance of our Tourism Exchange event. It is a high-level overview of tourism data, specifically pertaining to San Luis Obispo County. This document also includes an overview of advertising and marketing programs, public relations, sponsorship and travel trade. 
Visit SLO CAL invites you to download and read through all our above reports. These assets provide partners with key information on upcoming events and initiatives. We do ask that you please do not share these reports with anyone outside your organization. If you have any questions, please contact us at 805.541.8000.  


Annual Report / Year in Review Scorecard


FY2016/17 Annual Report

FY2015/16 Annual Report | 2016 Scorecard

FY2014/15 Annual Report 



Staff Reports

2018 Staff Reports +
2017 Staff Reports +
2016 Staff Reports +
2015 Staff Reports +


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