Visit SLO CAL is determined to keep our partners apprised of the efforts of our organization. Complete transparency is important to us, so we invite you to review the reports below and see how they can benefit your businesses’ marketing efforts. We invite you to download and read through all our reports. These assets provide partners with key information on upcoming events and initiatives. We do ask that you please do not share these reports with anyone outside your organization. If you have any questions, please contact us at 805.541.8000.
Each year, Visit SLO CAL creates our Annual Report. The Annual Report is a tool that we use to gauge our accomplishments for the previous fiscal year. It is extremely important to us that our projects remain in cooperation with our Strategic Plan. Demonstration of Strategic Plan initiatives is clearly explained in our Annual Report. This report is published each year in September after it is approved by our Board of Directors.
The Year in Review Scorecard is produced every year in advance of our Destination Summit event. The scorecard includes a high-level overview of tourism data, specifically pertaining to San Luis Obispo County, as well as an overview of Visit SLO CAL's advertising and marketing programs, public relations, sponsorship, and travel trade metrics.