On February 2018, Visit SLO CAL transitioned from a paid membership organization to an all-inclusive tourism partnership model. Participation in our programs, including online listings, group tour leads, press relations, industry research, visitor magazine advertising and social media mentions are services that all partners have access to.
Visit SLO CAL works to represent all tourism-related businesses and organizations, providing guests with relevant information about our destination. This new, inclusive partnership model means that all on-brand, guest-facing tourism businesses can receive a free listing on our website, which you can manage in the new SLO CAL Connection.
Free listings can be upgraded to Enhanced or Featured listings, which include a photo gallery, website link, social media integration, booking link, Trip Advisor reviews and more. Learn more about our advertising opportunities.