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Places To Visit

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    North Coast

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    North Coast

    Cool ocean breezes and warm invitations are surely what you’ll discover all along the upper coastal reaches in The Land of SLO CAL. Whether you’re mountain biking in Montaña de Oro State Park or stand-up paddleboarding in the shadows of Morro Rock, there are activities a-plenty all around these parts. But whatever your idea of leisure may be, don’t be surprised if you find yourself under the captivating spell of the sun and sand, waves and wonders in this magical coastal region.

    North

    Sensorio in Paso Robles

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    North

    Up toward the northern parts in The Land of SLO CAL, you’re sure to find plenty to sip, savor and simply soak up. With its vine-draped hills, majestic oaks and abundant olive trees, world-class wines and farm-to-table fare, this is where cowboy country meets fine cuisine. No matter if you find yourself among downtown Paso’s modern-day makers' shops or Templeton’s historic old-world charm, you’re sure to get a warm welcome wherever you may roam.

    South Coast

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    South Coast

    Classic California comes alive down along the southernmost section in The Land of SLO CAL. Around here, your beach cruiser can be 4-wheel drive, with the only stretch of sand left that allows vehicles. And when the tide is high, you can hop inland just a bit for more fun in the dunes. Mosey just to the east and you’ll find yourself in another sneaky good winemaking and agricultural area where friendly families and folks make farm-to-table a way of life in this lush fertile landscape.

    SLO

    Bubble Gum Alley

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    SLO

    Looking for a smile? Spend some time in San Luis Obispo — long celebrated as one of the "Happiest Places in America." This is the spirited soul of The Land of SLO CAL, its warm Mediterranean climate and friendly folks welcome you. With thousands of acres of protected open space. Countless hikes with stunning 360° views. And a walkable downtown filled with historic architecture, the beautifully restored Mission San Luis Obispo de Tolosa, and quaint, comfortable hotels in turn-of-the-century buildings. 

    Pismo Beach

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    Pismo Beach

    Classic California is alive and well in the towns of Pismo Beach and Shell Beach. Just a stone’s throw off scenic Highway 1, and located a few miles from downtown San Luis Obispo, these seaside sisters share a coastline. Yet, each has its own unique beach vibes. Kayaking the Dinosaur Caves, hiking, horseback riding and fishing are all part of the Pismo Beach experience. But if you ask visitors, they’ll say you can come simply to take in the fresh sea air. Couples and families alike enjoy surfing the day away, kicking back in the warm sand, or strolling along the iconic Pismo Pier. Venture off the beach to uncover a quaint downtown filled with surf shops, wine tasting and Pismo’s famous clam chowder. 

    Paso Robles

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    Paso Robles

    Nestled among the vine-draped hills just up from the sun-soaked California coastline, you’ll find El Paso de Robles. It’s translated as “The Pass of the Oaks” thanks to the abundant oak trees sprinkled all about the area. But here in The Land of SLO CAL, locals just call it “Paso.” This is cowboy-country meets world-class wine country. Where more than 40 grape varieties ripen to perfection. Come take a tour of our nearly 250 tasting rooms. You’ll be rubbing elbows and chatting up friendly winemakers and farmers at every turn. Check out the picturesque wine trail that winds through vineyards all the to way to Hearst Castle on the coast.

    Highway 1 Road Trip

    coastal discovery HWY 1

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    Highway 1 Road Trip

    Routinely named one of the world’s best scenic drives, San Luis Obispo County’s 80-mile (128 kilometers) stretch of Highway 1 is all about the landscapes, from the majestic rocky shore off Ragged Point all the way down to the wild, windswept dunes of Oceano. 

    Plan Your Best Trip

    two men getting ready to do surfing on a beach in SLO CAL

    Surfing in SLO CAL: Tips for Beginners

    Surf’s up in SLO CAL! Whether you're a seasoned surfer or a newbie in the water, SLO CAL…

    Dylan Efron e-foiling in the Morro Bay Harbor

    Dylan Efron's "World-Class" Hometown Favorites

    Episode 1 of 3 SLO CAL born and raised, Dylan Efron shows off the county that he and his brother Zac…

    Driving through a wildflower super bloom in Carrizo Plains

    Where to Find Wildflowers in SLO CAL this Spring

    Springtime in SLO CAL means the season of wildflowers. Winter rains give way to stunning pastel…

    Oysters

    13 Iconic Eats Every Visitor Should Try

    The best vacations leave a smile on your face and a good taste in your mouth. Can you smell the…

    Couple enjoying wine and picnic outdoors

    36 Hours of Beaches and Wine in SLO CAL

    Linger awhile over fine dining, iconic wines, on long walks and secret beaches in SLO CAL. Need a…

    AmpSurf surf clinic participant

    AmpSurf Gives the Gift of Surf

    This remarkable SLO CAL-based nonprofit stokes folks of all abilities from across the globe SLO CAL…

    kids playing with kites on beach in front of Morro Rock

    36 Hours of Outdoor Family Fun in SLO CAL

    Breathe deep, get stoked and enjoy the scenery on a getaway with those you love most A family…

    SLO CAL Crafted

    Celebrating SLO CAL Crafted

    Visit SLO CAL and you can’t help but notice a distinct entrepreneurial spirit: in all corners…

    man walking beach at night

    The Ghosts of SLO CAL

    I get the best ghost stories from people on my ghost tours when I ask who’s experienced a…

    Paso Wine

    Experience Wine Harvest 2022 in SLO CAL

    Get an all-access pass to SLO CAL Harvest Season—and enjoy the wine, too Sure, you've…

    Wine Month

    SLO CAL Wine Month Events & Happenings

    Raise a glass to cool breezes, crisp wines and breathtaking views along Highway 1 this fall The wine…

    Picking pumpkins at Avila Valley Barn

    Best Fall Activities and Events in SLO CAL

    Pumpkins, scarecrows and sunny beach days ahead! Fall in SLO CAL is all about enjoying a dose of…

    Darcy, owner of The Place on PCH

    SLO CAL Crafters: The Place on PCH

    Step into euphoria and gain inspiration at The Place on PCH. This collective art space has so much…

    Antonio Varia of Alle Pia discussing salami

    SLO CAL Crafters: Alle Pia

    Antonio Varia, chef and owner of Emporio Alle Pia Salami in Atascadero and Buona Tavola Restaurants…

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    36 Hours of Living Life to the Fullest in SLO CAL

    Seize the day? Absolutely. Live your best life with our fun-filled, flavor-forward…

    San Simeon Shoreline

    Choose your own SLO CAL Coastal Adventure

    Dive into aquatic action, hiking, sight-seeing and wildlife along Highway 1 In a Pacific state of…

    PC: ACI Jets

    Top-Dollar Experiences and Bucket List Adventures in the Luxe SLO CAL

    SLO CAL is approachable and laid-back, but don’t think we’re short on amenities for…

    sunset over hills in Shandon

    24 Hours in Creston, Shandon and Cholame

    Have fun exploring the wild, wild west in this trio of authentic and picturesque ranching towns…

    Piedras Blancas Lighthouse in San Simeon

    24 Hours in San Simeon and Ragged Point

    Natural wonders, wildlife, and art make for a sweet stay in these sister communities by the sea The…

    ocean at Grover Beach

    24 Hours in Grover Beach and Oceano

    Bring your appetite for these two free-wheeling, flavorful communities on the coast. Bigger is…

    Friends hiking Three Bridges Oak Preserve

    Hiking & Trails

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    Friends drinking wine in the window

    Wine Country

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    Couple and their dog at Avila Beach

    Dog Friendly

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    Kids and boogy boards on Pismo Beach

    Things To Do With Kids

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    Friends sitting on the Oceano Dunes

    Deals & Packages

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    Visitors Magazine

    2023 Official Visit SLO CAL Visitors Magazine

    Get inspired for your SLO CAL adventure today!
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    Visit SLO CAL
    81 Higuera Street, Suite 220
    San Luis Obispo, CA 93401

     

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