Join us as we hear from industry leaders during three educational sessions designed to cover timely and important topics related to building your business for tomorrow.
Price: $25 per person for Lodging, $35 per person for Non-lodging
In addition to an update from Visit SLO CAL President & CEO, Chuck Davison, the Industry Educational Symposium will have three sessions dedicated to:
Get insights into who Visit SLO CAL is marketing to, how the visitor behaves and how you can best reach that audience to attract them to your business. Understanding your target audience is key to effectively marketing to them. Learn about those consumers and get ideas on when, how and why to effectively market your business or organization to these audiences, turning SLO CAL guests into your customers.
|Nate Huff, Senior Vice President
Miles Partnership, Visit SLO CAL's Media Agency
Nate has spent the last 15 years working with destinations and travel brands to craft content & media strategies that generate measurable results. His clients include SF Travel, Destination DC, Discover Puerto Rico, Macy’s and Brand USA, where he leads a team dedicated to helping Brand USA develop & execute partner marketing programs that drive international consumer engagement and conversion. He is currently leading Miles Partnership’s Google destination content initiative which was unveiled at Destination International’s 2017 Annual Conference and now includes more than 50 participating destinations.
Learn how Visit SLO CAL is branding our county, how to align your business with the SLO CAL brand and how integrating branding into the guest experience can elevate your customer service. Get ideas on how your organization (hospitality, retailers, service providers, etc.) could integrate branding elements into your guest interactions in order to surprise and delight customers, take advantage of their social voice and grow your loyalty.
Keith Ireland, CEO + Chief Creative Officer
Keith has over 25 years of agency experience with extensive travel/tourism, consumer packaged goods, non-profit/cause-related and entertainment marketing knowledge. Keith has worked with numerous brands including Virginia Tourism Corporation, Discovery Channel, Operation Smile, Orangetheory Fitness, Piggly Wiggly, Chock Full O’Nuts, Virginia Beach CVB and British Virgin Islands Tourist Board. Throughout his career, Keith has covered a lot of ground serving as Creative Director, Art Director, Copywriter, Film Editor, Photo Retoucher, Package Designer and Illustrator, plus just about everything in-between. The work Keith's created in those roles has gained recognition in multiple awards shows including Print Design Annual, Communication Arts, Graphis, Summit Awards, ADDYs, HSMAI Adrian Awards, Telly Awards, and Communicator Awards. Now serving as CEO and Chief Creative Officer, Keith leads BCF in putting innovative, business-changing creativity first in order to solve client partners’ challenges.
Find out why international tour and travel affects SLO CAL from the top-down. Find insights on how your property can capitalize on market trends and SLO CAL’s efforts.
Aida Osta, Director of Travel Trade Marketing
Aida drives the global travel trade strategy, working alongside International Directors to develop and optimize trade partnerships in all key markets at Visit California. Aida has more than 25 years of global experience in the travel industry. Prior to joining Visit California, Aida served leadership roles in marketing, commercial and sales with Qantas Holidays, Travel Counsellors, Travelscene American Express, Air New Zealand & Flight Centre. She received her MBA from the University of Western Australia.