Cathy Cartier is Chief Marketing Officer for Visit SLO CAL, the destination marketing and management organization for San Luis Obispo County, California. In her role, Cathy oversees all the organization’s marketing, advertising and public relations efforts. Prior to joining the organization in 2021, Cathy was President of Cartier Global Strategies, an international marketing firm affiliated with global firms in the US, Canada and Europe and the former Chief Marketing Officer for Las Vegas. Cathy has extensive experience in brand building, audience engagement, crisis communication and marketing strategy.
In her role with the LVCVA, the destination marketing organization for Las Vegas and Southern Nevada, Cathy oversaw all the organization’s marketing, advertising, and sales efforts with a budget of over $140 million annually. As a consultant, she has worked with a diverse client roster including the Consumer Technology Association, the Cruise Line International Association, Visit Boston and Destinations International.
Cathy has spoken on the international stage from London to Dubai to Lima, Peru on topics ranging from engaging four generations of consumers to managing a worldwide brand through a crisis. She has experience building cult like brands and believes in being courageous and challenging the status quo to strategically build customer engagement.
Cathy holds a bachelor’s degree from St. Bonaventure University and was named one of the Skift 50, Top 50 Travel Marketers. She has experience working in travel and tourism, sports marketing, health care and journalism.