Pismo & Shell Beach

Classic California is alive and well in the towns of Pismo Beach and Shell Beach. Just a stone’s throw off scenic Highway 1, and located a few miles from downtown San Luis Obispo, these seaside sisters share a coastline. Yet, each has its own unique beach vibes. Kayaking the Dinosaur Caves, Hiking, horseback riding and fishing are all part of the Pismo Beach experience. But if you ask visitors, they’ll say you can come simply to take in the fresh sea air. Couples and families alike enjoy surfing the day away, kicking back in the warm sand, or strolling along the iconic Pismo Pier. Venture off the beach to uncover a quaint downtown filled with surf shops, wine tasting and Pismo’s famous clam chowder.

In Shell Beach, beautiful sights and aquatic wonders are the gold sandy standard. Rub fins with migrating whales and huge pods of dolphins. Keep your eyes peeled for native seabird sightings and some of the most beautiful sunsets on the left coast. Let yourself succumb to the charms of these quintessential California beach towns on your next visit to The Land of SLO CAL.

Pouring latte art into white cup

5 Coffee Shops in Arroyo Grande

As you travel through SLO CAL (San Luis Obispo County) we encourage you to experience the authentic…

Ember Restaurant Dining Room. Chefs cooking in background and diners eating in foreground.

Ember Wood Fired Restaurant – Partner Spotlight

At Ember Restaurant in Arroyo Grande, you’ll find wood fired, honest food. Owner and Chef…

group getting ready for a surf lesson with Pismo Surf Academy

Surfing in SLO CAL: Tips for Beginners

Surf’s up in SLO CAL! Whether you're a seasoned surfer or a newbie in the water, SLO CAL…

AmpSurf surf clinic participant

AmpSurf Gives the Gift of Surf

This remarkable SLO CAL-based nonprofit stokes folks of all abilities from across the globe SLO CAL…

Paso Wine

Experience Wine Harvest 2022 in SLO CAL

Get an all-access pass to SLO CAL Harvest Season—and enjoy the wine, too Sure, you've…

Wine Month

SLO CAL Wine Month Events & Happenings

Raise a glass to cool breezes, crisp wines and breathtaking views along Highway 1 this fall The wine…

Darcy, owner of The Place on PCH

SLO CAL Crafters: The Place on PCH

Step into euphoria and gain inspiration at The Place on PCH. This collective art space has so much…

Arroyo Grande

24 Hours in Arroyo Grande

Welcome to the land of friendly faces, fresh flavors, fabulous treasure-hunting, and high-flying fun…

Nipomo Town Overview

24 Hours in Nipomo

Where you can discover the archeological remains of movie sets, wander native and historic gardens…

outside of Esteem Surf Co building

SLO CAL Crafters: Esteem Surf Co

Located a block from the ocean, Esteem Surf Co creates SLO CAL Crafted surfboards right in Pismo…

Child picking white grapes

Toast to Family-Friendly Wineries in SLO CAL

Places to sip, swirl and play the day away (with the whole gang) In SLO CAL, there's no need to…

two people paddle boarding in the ocean

Paddleboard Like a Pro in SLO CAL

Glide with ease in Avila Beach, Morro Bay, Pismo Beach, and Cayucos Maybe you've seen standing…

Friends enjoying a picnic on the lawn of the Sunken Gardens in Atascadero

Learn the SLO CAL Lingo

“Over the grade” This has nothing to do with your GPA. When locals say they're…