Board & Committees

Visit SLO CAL is privileged to be supported by a dedicated and talented group of professionals who serve on our Board of Directors, Marketing Committee and Advisory Committee. These committee members devote a great deal of time to assist with organizational decisions and direction, and through their own initiatives, support tourism in SLO CAL

Board of Directors

The Visit SLO CAL Board of Directors reviews key strategies throughout the year. The Board includes representatives from each community and type of lodging business, as described below. As directed in the Management District Plan, each community defines the designated lodging constituent to serve as their appointed member of the Board, which makes up the first eight (8) seats, one (1) representative at-large is appointed by the County Board of Supervisors and the remaining ten (10) seats are elected by the Board. Board members must be an owner or currently working as the general manager of an assessed lodging business in San Luis Obispo County in order to remain on the Board. The Board meets bi-monthly at locations throughout the County.

BOARD OF DIRECTORS

EXECUTIVE COMMITTEE

Marketing Committee

The Visit SLO CAL Marketing Committee reviews the marketing priorities of the Board of Directors and considers the goals, objectives, strategies and tactics to implement the initiatives outlined in our Strategic Direction 2023 to advise Visit SLO CAL’s marketing programs. As directed in the Management District Plan, the Marketing Committee includes the DMO manager from each community and county unincorporated area, as well as at-large members representing a mix of different sectors. While DMO managers have a standing seat on the Marketing Committee, at-large members serve for staggered three-year terms. The Marketing Committee meets bi-monthly at the Visit SLO CAL office in San Luis Obispo.

MARKETING COMMITTEE

Ashlee Akers, Verdin (—June 2026)
Jim Allen, Hearst Castle (—June 2025)
Terrie Banish, City of Atascadero • Destination Partner Seat
Sheridan Bohlken, City of Arroyo Grande • Destination Partner Seat 
Molly Cano, City of San Luis Obispo • Destination Partner Seat
Cheryl Cuming, Unincorporated County Business Improvement District (CBID) • Destination Partner Seat
Gordon Jackson, Pismo Beach CVB • Destination Partner Seat
Stacie Jacob, Travel Paso • Destination Partner Seat
Lori Keller, Blu Hotel Management (—June 2024)
Kathleen Naughton, SLO Coast Wine Collective (—November 2023)
Joel Peterson, Paso Robles Wine Country Alliance (—June 2026)
Lindsey Roberts, Martin Resorts (—June 2024)
Linda Sanpei, Parker Sanpei PR & Advertising (—June 2025)
Lynette Sonne, FARMstead ED (—June 2024)
John Sorgenfrei, TJA Advertising (—June 2025)
Jill Tweedie, Breakaway Tours Wine & Events (—June 2025)
Michael Wambolt, Visit Morro Bay • Destination Partner Seat 

Advisory Committee

The Visit SLO CAL Advisory Committee is comprised of elected officials and city managers, who participate in two to four meetings per year and liaise back to the communities they represent with programming updates and overall metrics demonstrating the impacts of the TMD on the County and cities.

ADVISORY COMMITTEE

Matthew Bronson, City Manager, City of Grover Beach
Mark Dariz, Councilmember, City of Atascadero
Jennifer Ford, Councilmember, City of Morro Bay
Jorge Garcia, Interim City Manager, City of Pismo Beach
Lan George, Councilmember, City of Arroyo Grande
Stacy Inman, Councilmember, City of Pismo Beach
Derek Johnson, City Manager, City of San Luis Obispo
Yvonne Kimball, City Manager, City of Morro Bay
Jim Lewis, City Manager, City of Atascadero
Ty Lewis, City Manager, City of Paso Robles
John Nilon, Interim County Administrative Officer, County of San Luis Obispo
Dawn Ortiz-Legg, Supervisor, County of San Luis Obispo
Bill Robeson, Interim City Manager, City of Arroyo Grande
Erica A. Stewart, Mayor, City of San Luis Obispo
Zach Zimmerman, Councilmember, City of Grover Beach

Meeting Agendas & Minutes