Board & Committees

Visit SLO CAL is privileged to be supported by a dedicated and talented group of professionals who serve on our Board of Directors, Marketing Committee and Advisory Committee. These committee members devote a great deal of time to assist with organizational decisions and direction, and through their own initiatives, support tourism in SLO CAL

Board of Directors

The Visit SLO CAL Board of Directors reviews key strategies throughout the year. The Board includes representatives from each community and type of lodging business, as described below. As directed in the Management District Plan, each community defines the designated lodging constituent to serve as their appointed member of the Board, which makes up the first eight (8) seats, one (1) representative at-large is appointed by the County Board of Supervisors and the remaining ten (10) seats are elected by the Board. Board members must be an owner or currently working as the general manager of an assessed lodging business in San Luis Obispo County in order to remain on the Board. The Board meets bi-monthly at locations throughout the County.

BOARD OF DIRECTORS

EXECUTIVE COMMITTEE

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Marketing Committee

The Visit SLO CAL Marketing Committee reviews the marketing priorities of the Board of Directors and considers the goals, objectives, strategies and tactics to implement the initiatives outlined in our Strategic Direction 2026 to advise Visit SLO CAL’s marketing programs. As directed in the Management District Plan, the Marketing Committee includes the DMO manager from each community and county unincorporated area, as well as at-large members representing a mix of different sectors. While DMO managers have a standing seat on the Marketing Committee, at-large members serve for staggered three-year terms. The Marketing Committee meets bi-monthly at the Visit SLO CAL office in San Luis Obispo.

MARKETING COMMITTEE

Jim Allen, Hearst Castle (—June 2028)
Terrie Banish, City of Atascadero • Destination Partner Seat
Jessica Blanchfield, Archer and Hound Advertising (—June 2028)
Sheridan Bohlken, City of Arroyo Grande • Destination Partner Seat 
Jacqui Clark-Charlesworth, City of San Luis Obispo • Destination Partner Seat
Cheryl Cuming, Unincorporated County Business Improvement District (CBID) • Destination Partner Seat
Stacie Jacob, Travel Paso • Destination Partner Seat
Lori Keller, Blu Hotel Management (—June 2027)
Kathleen Naughton, SLO Coast Wine Collective (—June 2027)
Courtney Pene, San Luis Obispo County Regional Airport (—June 2027)
Joel Peterson, Paso Robles Wine Country Alliance (—June 2029)
Lindsey Roberts, Peregrine Hospitality (—June 2027)
Krista Rupp, Visit Morro Bay • Destination Partner Seat 
Micki Salazar, Pismo Beach CVB • Destination Partner Seat
Linda Sanpei, Parker Sanpei Lifestyle Marketing & PR (—June 2028)
Lynette Sonne, FARMstead ED (—June 2027)
John Sorgenfrei, TJA Advertising (—June 2028)
Leann Standish, San Luis Obispo Museum of Art (—June 2027)
Jill Tweedie, Breakaway Tours Wine & Events (—June 2028)

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Advisory Committee

The Visit SLO CAL Advisory Committee is comprised of elected officials and city managers, who participate in two to four meetings per year and liaise back to the communities they represent with programming updates and overall metrics demonstrating the impacts of the TMD on the County and cities.

ADVISORY COMMITTEE

Dawn Ortiz-Legg, Supervisor, County of San Luis Obispo
Matt Pontes, Chief Executive Officer, County of San Luis Obispo
Matthew Downing, City Manager, City of Arroyo Grande
Jamie Maraviglia, Councilmember, City of Arroyo Grande
Jim Lewis, City Manager, City of Atascadero
Mark Dariz, Mayor Pro Tem, City of Atascadero
Matthew Bronson, City Manager, City of Grover Beach
Vacant Seat, Councilmember, City of Grover Beach
John Craig, City Manager, City of Morro Bay
Carla Wixom, Mayor, City of Morro Bay
Chris Huot, City Manager, City of Paso Robles
Steve Gregory, Councilmember, City of Paso Robles
Jorge Garcia, City Manager, City of Pismo Beach
Stacy Inman, Councilmember, City of Pismo Beach
Whitney McDonald, City Manager, City of San Luis Obispo
Erica A. Stewart, Mayor, City of San Luis Obispo

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