Press Releases

VISIT SLO CAL & BEACON ECONOMICS RELEASE SHORT-TERM VACATION RENTAL & WORKFORCE HOUSING NEXUS STUDY

FOR IMMEDIATE RELEASE VISIT SLO CAL AND BEACON ECONOMICS RELEASE SHORT-TERM VACATION RENTALS AND…

VISIT SLO CAL SHOWCASES SLO CAL CRAFTED PROGRAM AT DOWNTOWN SLO FARMERS’ MARKET

FOR IMMEDIATE RELEASE VISIT SLO CAL SHOWCASES SLO CAL CRAFTED PROGRAM AT DOWNTOWN SLO…

VISIT SLO CAL INTRODUCES TWO NEW TRAILS

FOR IMMEDIATE RELEASE VISIT SLO CAL INTRODUCES TWO NEW TRAILS The Distillery Trail and Film Trail…

VISIT SLO CAL RELEASES RESIDENT SENTIMENT STUDY RESULTS

FOR IMMEDIATE RELEASE Study finds residents believe tourism positively impacts their community and…

VISIT SLO CAL INTRODUCES NEW PLATFORM FOR SLO CAL CRAFTED PRODUCTS AT CALIFORNIA MID-STATE FAIR

FOR IMMEDIATE RELEASE Over 20 local partners to be featured each day, enhancing the offerings for…

VISIT SLO CAL IS PLEASED TO BE A PRESENTING SPONSOR AT THE CALIFORNIA MID-STATE FAIR

FOR IMMEDIATE RELEASE Look for concert activations to take place each night in the Chumash…

VISIT SLO CAL AND RESONANCE CONSULTANCY RELEASE OCEANO DUNES DESTINATION STEWARDSHIP STUDY

IMMEDIATE RELEASE Study includes future-use recommendations and economic impact picture San Luis…

SLO CAL's TOURISM INDUSTRY SOARED AND VISITOR SPENDING SURGED TO AN UNPRECEDENTED $2.15 BILLION 2022

Announcement coincides with U.S. Travel Association’s National Travel and Tourism Week San…

VISIT SLO CAL UNVEILS TWO MURALS FOR THE NEW ‘SLO CAL MURAL TRAIL’ DURING CALIFORNIA TOURISM MONTH

30+ Public Art Pieces Throughout SLO CAL Encourage Residents and Visitors to Move About and Explore…

VISIT SLO CAL OFFICIALLY LAUNCHES 2023 SLO CAL VISITOR’S MAGAZINE

FOR IMMEDIATE RELEASE Visit SLO CAL will distribute copies across key fly and drive visitors…

Visit SLO CAL Partners with Local Restaurants to Host the 2023 SLO CAL Culinary Celebration

FOR IMMEDIATE RELEASE San Luis Obispo County, Calif., December 5, 2022 - Starting in January 2023…

Visit SLO CAL Partners with Local Leaders to Launch, SLO CAL Welcome

FOR IMMEDIATE RELEASE Visit SLO CAL Partners with Local Leaders to Launch, SLO CAL Welcome The free…

Visit SLO CAL Wins Bid To Host California Luxury Forum

Visit SLO CAL WINS BID TO HOST CALIFORNIA LUXURY FORUM Visit SLO CAL Puts Luxury Travel on the Map…

Visit SLO CAL Reports on Travel Spending for National Travel and Tourism Week

Travel Spending in SLO CAL Reached $1.78B in 2021, Rivaling Pre-Pandemic Numbers San Luis Obispo…

Visit SLO CAL Celebrates American Craft Beer Week

Visit SLO CAL Celebrates American Craft Beer Week with Discounts Along the SLO CAL Brewery Trail San…

Visit SLO CAL Will Use 37th NTTW (May 3-9) to Look Ahead to Recovery

San Luis Obispo County, California – May 4, 2020 – Visit SLO CAL is kicking off…

Surf’s Up: Visit SLO CAL Announces Partnership with Surfers of Tomorrow

San Luis Obispo County, CA (September 19, 2019) – Surfers of Tomorrow, a Pismo Beach based…

Visit SLO CAL Wins Visit California Poppy Award

"Life's Too Beautiful to Rush" Campaign Wins Coveted Poppy Award at Visit California…