Media & Public Relations

Visit SLO CAL works closely with our two public relations agencies of record, our national agency MMGY NJF and our international UK agency Black Diamond, as well as, our industry partners at Visit California, to bring destination brand awareness of SLO CAL to local, regional, national and international media.

Effective public relations and communications are key to building destination brand credibility and accessing thousands of potential visitors to our region. At Visit SLO CAL we host and pitch hundreds of journalists each year, inviting them to learn, explore and even visit for an “exclusive” hands-on adventure. Secured placement in magazines and newspapers can result in articles that could reach hundreds of thousands of readers.

Our goal is to provide members of the media with fresh story angles that are timely and relevant to today’s travel market. From what’s new in SLO CAL to targeted stories for your specific market and research-driven analytics, we invite you to contact us today to see how we can work together to craft your next experience in SLO CAL. Looking for assets from across SLO County to include in your article or publication? Request access to our CrowdRiff Media Hub.

For more information fill out the Media Request Form, email or call (805) 541-8000 with any additional questions or media requests.


Get Your Story Told

Be inspired to write your next feature about SLO CAL, where life’s too beautiful to rush ® . From rolling vineyards and wine country cuisine to coastal…