SLO CAL Media Kit

Highway 1 Roadtrip 

Routinely named one of the world’s best scenic drives, San Luis Obispo County’s 80-mile (128 kilometers) stretch of Highway 1 is all about the landscape, from the majestic rocky shore off Ragged Point all the way down to the expansive dunes of Oceano. SLO CAL’s ideal location off the beaten path provides endless activities for travellers of all ages, from whale watching to wine tasting, to surfing and shopping, no road trip is complete without a stay in SLO CAL. For more  information on hotels, restaurants, beaches, activities and ways to incorporate SLO CAL into an itinerary, click HERE!

SLO CAL Wine County

With more than 250 wineries spread among two major wine grape-growing regions—Paso Robles and the San Luis Obispo wine country—SLO CAL offers a variety of tasting experiences. More than 40 wine grape varieties grow in SLO CAL, producing internationally acclaimed wines that can be sampled at more than 100 tasting rooms, each with its own character and vibe. Designated wine trails and clustered tasting rooms make it easy to explore SLO CAL’s wineries, whether for an afternoon or a long weekend of tasting. View our videos below, to learn more about the diversity of the SLO CAL wineries!

• Ulloa Cellars Video
• Cass Winery

SLO CAL Thematic Trails

There are so many ways to explore SLO CAL but we curated the best just for you with Thematic Trails that will take you all throughout the region! Discover the emerging distillery and brewery scene, the location for some iconic films, vibrant public art, and where to shop for that one of a kind piece of history. 

• Antique Trail
• Brewery Trail
• Distillery Trail
• Film Trail 
• Mural Trail 
• Sustainable Wine Trail 

SLO CAL Culinary Highlights

Year-round, the temperate climate affords farmers, ranchers, fishermen and dairies the ability to offer the crispest lettuces, tenderest oysters, pepperiest olive oils and creamiest cheeses. And with 8 Michelin Mentioned restaurants, every turn unveils a delectable treat. 

• Ember Restaurant
• Halfway Station
• Mistura

Sustainably SLO CAL

Sustainability is rooted in our community's culture and at Visit SLO CAL we actively promote destination stewardship, collaboration and social & environmental sustainability for responsible growth. Recently we partnered with the World Tourism Council to support our community's efforts in sustainable tourism. See our highlights below.

• World Tourism Council 
• SLO CAL Sustainable Wine Trail
• SLO CAL EV Charging Map 
• Morro Bay Oyster Company Video