SLO CAL Travel Trade Toolkit 

The Visit SLO CAL Sales team is dedicated to supporting the travel trade, tour operators, and travel agents worldwide, making it the ideal destination for groups and FITs. Whether it's Laid-Back Luxury Itineraries, Thematic Trails, or Exploring SLO CAL Virtually, we have everything you need to inspire your clients. With our diverse range of offerings, we ensure that your groups and FITs have an unforgettable experience in SLO CAL. Visit SLO CAL is your go-to partner for creating memorable and unique travel experiences. 



Laid-back Luxury Itineraries

Here in San Luis Obispo County, we are fortunate to have a vast array of stellar hotels, restaurants, wineries, breweries, distilleries and experiential attractions that are ideal expressions of SLO CAL and the unique laid-back luxury experiences one finds in here. 



Highway 1 Roadtrip 

Routinely named one of the world’s best scenic drives, San Luis Obispo County’s 80-mile (128 kilometers) stretch of Highway 1 is all about the landscape, from the majestic rocky shore off Ragged Point all the way down to the expansive dunes of Oceano. SLO CAL’s ideal location off the beaten path provides endless activities for travellers of all ages, from whale watching to wine tasting, to surfing and shopping, no road trip is complete without a stay in SLO CAL. For more  information on hotels, restaurants, beaches, activities and ways to incorporate SLO CAL into an itinerary, click HERE!





Sustainably SLO CAL 

Sustainability is rooted in our community's culture and at Visit SLO CAL we actively promote destination stewardship, collaboration and social & environmental sustainability for responsible growth. Recently we partnered with the World Tourism Council to support our community's efforts in sustainable tourism. See our highlights below.

Contact Us

For domestic travel trade inquiries, Visit SLO CAL welcomes you to reach out to Our team is dedicated to fostering strong relationships within the travel industry and is committed to providing the support and resources needed to create successful partnerships. If you are interested in submitting a proposal, we encourage you to fill out the RFP form HERE, allowing us to better understand your specific needs and objectives. We are eager to work to collaborate on creating unforgettable travel experiences for visitors to San Luis Obispo County. 

MMGY Hills Balfour represents Visit SLO CAL for all U.K. Travel Trade inquires. If you would like any further information or specific content, please don’t hesitate to get in touch.

Alex Perez:
Bella Hills:

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