Partnership with Visit SLO CAL

As the official destination marketing and management organization for SLO CAL, San Luis Obispo County, our mission is to inspire travel, foster our unique experiences and champion the quality of life to create life-long ambassadors and economic growth for SLO CAL. We do this by promoting tourism to leisure travelers, groups, meeting planners and media outlets through FREE referrals to our partners. 

Our partners enjoy a wealth of benefits including:

• Extended web & mobile reach with free listings and event promotion listings
• Business leads from meeting and event planners 
• PR and media opportunities 
• Social media features
• Consumer Newsletter features

Who Can Become a Partner 

Visit SLO CAL works with a variety of organizations globally and locally. Becoming a SLO CAL partner means that you are invested in the economic vitality of tourism invested in SLO CAL as well as growing visitation through shared marketing channels.

MARKETING PARTNERS are tourism-facing businesses that enhance the visitor experience (hotels, wineries, restaurants, boutiques, etc.)

EVENT PARTNERS are event promoters that attract visitors to SLO CAL (SLO International Film Festival, Spartan Race, World Surf League, etc.)

STRATEGIC PARTNERS contribute to the economic viability of tourism in SLO County though education, training, infrastructure, policy or other unique views that support tourism in San Luis Obispo County (Cal Poly, REACH, San Luis Obispo County Regional Airport, etc.)

Why Partner With Visit SLO CAL 

• 7.5M visitors a year*
• 33.5K visitor's magazine requests a year
• 35.6K monthly email reach
• 1.96M website visitors a year
• 165K referrals to partner businesses a year
• 2.2M social media reach

^{Data based on FY22/23. *Source: Tourism Economics, 2022 calendar year.}

Marketing Partner Benefits 

Partnership with Visit SLO CAL is free to businesses in San Luis Obispo County! Our tourism-facing businesses receive the below benefits:

• SLOCAL.com business listing
• Co-Op marketing opportunities
• Earned media opportunities
• Access to post your events on SLO CAL.com leisure calendar
• Blog & video content opportunities
• Travel trade leads & service requests

​All partners receive:

• Access to strategic research and reports.
• Access to SLO CAL Welcome, our free customer service training program.
• Advertisement opportunities in the SLO CAL Official Visitors’ magazine.

How It Works 

1. Fill out the partnership form.
2. Upon activation, access SLO CAL Connection, our partner portal.
3. On SLO CAL Connection, review your account and contact information. Tourism-facing businesses can create a website listing, upload images, post events and more!
4. Subscribe to the weekly partner newsletter for opportunities available to you and the latest tourism industry news.

To learn more about partnership with Visit SLO CAL, contact partnership@slocal.com.