As the official destination marketing and management organization for SLO CAL (San Luis Obispo County), our mission is to inspire travel, foster our unique experiences and champion the quality of life to create life-long ambassadors and economic growth for our communities. We do this by promoting tourism to leisure travelers, groups, meeting planners and media outlets through free referrals to our partners.
Our partners enjoy a wealth of benefits including:
Extended reach with free slocal.com business, event and deal listings
Co-Op marketing opportunities
Meeting & Event Planner leads
Travel Trade leads & service requests
PR and media opportunities
Social media content opportunities
Consumer newsletter features
Access to strategic research and reports
Access to SLO CAL Welcome, our free customer service training program
Visit SLO CAL works with a variety of organizations globally and locally. Becoming a SLO CAL partner means that you are invested in the economic vitality of tourism invested in SLO CAL as well as growing visitation through shared marketing channels.
Marketing Partners are tourism-facing businesses that enhance the visitor experience (hotels, wineries, restaurants, boutiques, etc.)
Event Partners are event promoters that attract visitors to SLO CAL (SLO International Film Festival, Spartan Race, World Surf League, etc.)
Strategic Partners contribute to the economic viability of tourism in SLO County though education, training, infrastructure, policy or other unique views that support tourism in San Luis Obispo County (Cal Poly, REACH, San Luis Obispo County Regional Airport, etc.)
Why Partner With Visit SLO CAL
7.5M visitors a year
41.7K visitor's magazines distributed per year
35.6K monthly email reach
2.1M website visitors a year
209K referrals to partner businesses a year
2.2M social media reach
Source: Tourism Economics, 2025 calendar year. Visit SLO CAL, owned media data based on FY 25.
How It Works
1. Fill out the partnership form.
2. Upon activation, access SLO CAL Connection, our partner portal.
3. On SLO CAL Connection, review your account and contact information. Tourism-facing businesses can create a website listing, upload images, post events and more!
4. Subscribe to the weekly partner newsletter for opportunities available to you and the latest tourism industry news.
