Travel Trade

SLO CAL is thrilled to extend a warm welcome to your clients, inviting them to explore our breathtaking rugged coastlines and exceptional wine regions! Visitors to San Luis Obispo County can indulge in distinctive activities such as horseback riding through picturesque vineyards and exhilarating off-road adventures on the Oceano Dunes. Your clients will immerse themselves in a vibrant food and wine culture, with an array of culinary events and captivating wine tours. With minimal traffic, they'll effortlessly transition from the rugged coastlines and sandy shores to the charming downtown and expansive ranchland, all within just an hour's drive. Book your clients today to experience the diverse and captivating offerings of SLO CAL! 


SLO CAL Travel Trade Toolkit 

The Visit SLO CAL Sales team is dedicated to supporting the travel trade, tour operators, and travel agents worldwide, making it the ideal destination for groups and FITs. Whether it's Laid-Back Luxury Itineraries, Thematic Trails, or Exploring SLO CAL Virtually, we have everything you need to inspire your clients. With our diverse range of offerings, we ensure that your groups and FITs have an unforgettable experience in SLO CAL. Visit SLO CAL is your go-to partner for creating memorable and unique travel experiences. 


SLO CAL Media Hub

Looking for Inspiration? Look no further than our media hub, where you can access a wealth of resources to ignite wanderlust and showcase the diverse offerings of SLO CAL. From breathtaking landscapes to unique experiences, our media hub is the perfect place to find inspiration and arm yourself with the tools needed to sell SLO CAL as a must-visit destination. Whether you're seeking to highlight outdoor adventures, cultural attractions, or the region's distinctive charm, our media hub has everything you need to craft compelling narratives and drive interest in SLO CAL. 

Explore Group Travel Options

Contact Us

If you would like assistance planning your tour, Visit SLO CAL will gladly assist you to find what you are looking for at no cost for groups of any size. Reach out to our sales team at or fill out the Request for Proposal form.