Discover SLO CAL

Looking for a smile? Spend some time in San Luis Obispo — long celebrated as one of the Happiest Places in America. This is the spirited soul of The Land of SLO CAL, its warm Mediterranean climate and friendly folks welcome you. 

Right off PCH, near the wonder of Hearst Castle, lies The Land of natural wonders called Ragged Point. Often seen as the gateway to Big Sur, this spot is a must-stop on your trip to SLO CAL

San Simeon is home to the world-famous Hearst Castle, known for its towering terraces, picturesque pools, lush gardens, and opulent art collection.

Nestled comfortably between Cayucos and San Simeon, sits the village of Cambria. It’s a seaside hamlet with a down-home feel that just might charm your socks off. 

Step back in time in Harmony. Known for its teeny-tiny population of 18, Harmony boasts a big heart and an even bigger heritage. 

Coming from the Native American word for “kayak,” Cayucos may be the best-kept secret in The Land of SLO CAL. 

On your way to Morro Bay, you can’t miss Morro Rock, one of the most iconic landmarks in The Land of SLO CAL. It’s a welcome sight for seafarers and tourists alike. They know beyond this rugged exterior lies sun, sand and a seaside harbor...

A calming bayside oasis awaits in Los Osos + Baywood Park, home to Montana de Oro State Park, and a hidden treasure off Highway 1.

With its mix of vineyards, almond orchards and cattle ranches, San Miguel offers an authentic taste of the Old West in SLO CAL.

At the corner of Highway 41 and 46 junction, you’ll find Cholame (SHOW-lam) and the James Dean Memorial stretch of highway. 

Surrounded by picturesque farmland, Shandon is a small, rural community, located 18 miles east of Paso Robles. 

Nestled among the vine-draped hills just up from the sun-soaked California coastline, you’ll find El Paso de Robles. It’s translated as “The Pass of the Oaks” thanks to the abundant oak trees sprinkled all about the area. But...

The more things change, the more Templeton stays true to its roots. Surrounded by fertile farm fields, this small town in The Land of SLO CAL takes big pride in its rural heritage. 

Find quiet countryside appeal in Creston, where ranches, vineyards and olive trees intermingle. Just a quick 15-minute drive from Paso Robles, Atascadero and Templeton, wine tasting, olive oil tasting and barbecue are always on the menu here.

Next time you’re up in The Land of SLO CAL heading between Paso Robles and Santa Margarita, stop by Atascadero. This family-friendly city offers a nostalgic downtown centered around the historic city hall. 

Welcome to Santa Margarita — The Land of rugged adventure and refined tastes. Considered the gateway to SLO CAL’s northern reaches, this rural hamlet is a stomping ground for those seeking the finer things in life. Like...

Edna Valley is a unique SLO CAL wine region with warm hospitality, lush beauty and coveted cool-climate grapes.

Tucked into the curve of the San Luis Obispo Bay, Avila Beach is a small, modern coastal town.

Classic California is alive and well in the towns of Pismo Beach and Shell Beach. Just a stone’s throw off scenic Highway 1, and located a few miles from downtown San Luis Obispo, these seaside sisters share a coastline.

Make way for play in Arroyo Grande, where family fun is priority number one. 

Nestled on the famous Highway 1 between Oceano and Pismo Beach, Grover Beach is home to unique experiences.

The Highway 1 coastal community of Oceano is all about freedom, fun, and variety. 

Orchards, vineyards and colorful flower fields welcome visitors to Nipomo, a small ranch town running along Highway 1.